tag:blogger.com,1999:blog-7283639861622906935.post4325577866429390861..comments2023-05-01T10:31:25.968-04:00Comments on A View From An AdGuy: Maybe The Most Important Thing You'll EVER Read While Putting Your Portfolio Together.Anthony Kalamuthttp://www.blogger.com/profile/09662071285183769750noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-7283639861622906935.post-22868027049411609872011-05-22T12:24:11.651-04:002011-05-22T12:24:11.651-04:00As a student, I think some teachers are so afraid ...As a student, I think some teachers are so afraid of those student feedback forms that they get beaten down into being nice.<br /><br />I think savvy students, however, quickly develop a way of evaluating individual teacher feedback. I.e. a "Great job" from teacher A really means "You're on par"—while "Great job" from teach B really means "Great job". Then you adjust your behaviour accordingly.matthewbrodiehttps://www.blogger.com/profile/08733852303158514586noreply@blogger.comtag:blogger.com,1999:blog-7283639861622906935.post-30207828705509374262011-02-22T20:34:45.683-05:002011-02-22T20:34:45.683-05:00Hey Anthony, this was a great post. I went ahead a...Hey Anthony, this was a great post. I went ahead and read and reread all the recommended articles here and then some. I've met Suzanne Pope once as well and she gave me great advice. Always inspiring Anthony. Thanks.Soukihttps://www.blogger.com/profile/02781115423972735245noreply@blogger.comtag:blogger.com,1999:blog-7283639861622906935.post-68662751784223385822011-02-19T20:33:37.599-05:002011-02-19T20:33:37.599-05:00Thank you Mark for you comments.
Honesty is the b...Thank you Mark for you comments.<br /><br />Honesty is the best policy. I am a "Corn Flakes" kinda guy vs "Frosted Flakes". No sugar coating.<br /><br />I disagree with the "milquetoast ad factories" but only somewhat. <br /><br />Yes, some have mislead and even nurture a false sense of reality to its students while riding on past success stories and filling coffers with fees that are questionable. On the other hand, there are a few programs that are highly engaged with industry and are trying to raise the standards on all levels... conceptually, craft and detail.<br /><br />I gather you enjoyed the piece. <br /><br />Once again, thank you for taking the time to post a comment.<br /><br />Peace and respect,<br />AnthonyAnthony Kalamuthttps://www.blogger.com/profile/09662071285183769750noreply@blogger.comtag:blogger.com,1999:blog-7283639861622906935.post-8602751918371922172011-02-19T18:33:21.905-05:002011-02-19T18:33:21.905-05:00I believe that creatives are done a great disservi...I believe that creatives are done a great disservice when they're not critiqued honestly. This is true for newbies and for the more experienced. <br /><br />Of course that does not justify raging a***oles, though our business has more than a few of those too.<br /><br />I deliver straightforward critiques, but I try to do it with a smile.<br /><br />On another issue, it seems to me there are entire college programs and portfolio schools that are set up to be milquetoast ad factories. I've seen several books in the past few years from the expensive ad schools that were really poor. Not just conceptually, but also in terms of craft and even spelling & grammar. It's hard to know whether it was just that student, or the whole program. Either way it makes the program look bad.Mark Truebloodhttp://YesTruebloodIsMyRealName.comnoreply@blogger.com