tag:blogger.com,1999:blog-7283639861622906935.post8723378446612653621..comments2023-05-01T10:31:25.968-04:00Comments on A View From An AdGuy: Nostalgia… When Times Were BetterAnthony Kalamuthttp://www.blogger.com/profile/09662071285183769750noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7283639861622906935.post-64683914835566534762009-03-07T13:17:00.000-05:002009-03-07T13:17:00.000-05:00Interesting article. The main generational target ...Interesting article. The main generational target of this nostalgia marketing is Generation Jones, born 1954-1965, between the Boomers and Generation X. Google Generation Jones, and you'll see it’s gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. <BR/><BR/>Several top ad agencies have spent significant resources developing targeting strategies for GenJones. Jonesers are a very appealing target for advertsisers because there are a lot of them (26% of all US adults), they are affluent (highest disposable income in US) and surprisingly persuadable.<BR/><BR/>It is important to distinguish between the post-WWII demographic boom in births vs. the cultural generations born during that era. Generations are a function of common formative experiences of its members, not the fertility rates of its parents. Many experts now believe it breaks down this way:<BR/><BR/>DEMOGRAPHIC boom in babies: 1946-1964<BR/>Baby Boom GENERATION: 1942-1953<BR/>Generation Jones: 1954-1965<BR/><BR/>Here is a recent op-ed about GenJones as the new generation of leadership in USA TODAY: <BR/>http://www.usatoday.com/printedition/news/20090127/column27_st.art.htmAnonymousnoreply@blogger.com