Budweiser "The Swap"

Official World Cup sponsor Budweiser and agency DDB Chicago takes the great tradition of "jersey" swapping to a new level in this spot.

The "Swap" is a traditional exchange of mutual respect amongst players, The spot takes it to spectators, strangers, neighbors - you get the point. The idea is so simple and why I like the concept. 

The love spreads contagiously across the world as people swap pets, wigs and more. In the end make sure what you swap is worthy... the guy at the end accidentally swaps his Budweiser with a pretty lady and fruity drink. Thank goodness the bartender is there to save the day and give him a new one.
BUDWEISER - "The Swap"


CREDITS:
Advertising Agency: DDB, Chicago, USA
Chairman and Chief Creative Officer: Bob Scarpelli
SVP, Group Creative Director: Barry Burdiak
VP, Creative Director: John Hayes
Creative Director: Dan Strasser
Art Director: John Baker
Copywriter: Mihai Botarel
Producer: Richard Chambers

What Lengths Will You Go To For a Pepsi. A Movable Drink ~ "Oh Africa" Spot.

Somewhat over produced but truly amazing.

Pepsi produced this spot for the 2010 FIFA World Cup using the song "Oh Africa" by Akon. But the big story is the talent. The spot features some of the greatest football stars from around the world. Matching the Nike "Write The Future" spot, Pepsi employed FIFA's World Player of the Year Lionel Messi, France's Terry Henry, Brazil's Kaka, England's Frank Lampard, Arsenal star Andrei Ashavin, and Chelsea and Ivory Coast scoring machine Didier Drogba.

Pepsi took a pass on the Super Bowl for the first time in 23 years in 2010, and CEO Indra Nooyi has said the company is shifting as much as a third of its marketing budget to social media. But "social" doesn't necessarily mean "cheap." This video effort is "big-budget" with all the visual effects and stars so will online video help Pepsi find a way to own the World Cup without actually being in the World Cup? It has had 750,000+ views on YouTube.


I found one thing so stereotypical of "superstar" ads, was the question asked by Thiery Henry, "You know who we are?" Sheesh... can you get anymore obvious or typical?

The spot was created by BBDO Paris.


Included below is the making of the spot.

PEPSI - "Oh Africa"



PEPSI - Making of the "Oh Africa" Spot

If You Think The Super Bowl is Big... Welcome to The World Cup.

Call it World Cup XVIX if you need to but no question it is the worlds greatest sports spectacle. Yup, I just said that.

Consider that the opening game between South Africa and Mexico was watched by an audience of 650 million viewers and a cumulative audience of all matches for the 2006 World Cup was estimated to be 26.29 billion for all matches played. The 2006 final between Italy and France was watched by an estimated 715.1 million individuals (a ninth of the entire population of the planet). Add to this the 2006 World Cup "grouping" draw, which decides the distribution of teams into groups, was watched by 300 million viewers world wide. The NFL and the Super Bowl hardly compares.

But what about the Olympics? The Winter Games aren't even on the radar and the past Summer Games from Beijing had a world-wide total audience of 4.7 billion viewers for the games, with more than two billion people (almost one-third of the world’s population) that watched the 2008 Beijing Olympics Opening Ceremony. These are Nielsen estimates that are based on television audience data collected from 38 key markets throughout the world, including host nation China, the U.S., Brazil, South Africa, Italy, and Australia. Impressive.

Is it safe to say that the Super Bowl is the single biggest single day event? NO! The Olympics and the World Cup seem to still hold higher numbers.

We in North America begin to take notice of the Super Bowl weeks in advance of the game wondering what the ads will be like. The host network begins to sell the spots the day after the previous game. Last week FOX announced they are more then 80% sold for next years game at an average cost of USD$3million. The agency and clients are already planning their strategies and public will be waiting for "who will have the best ad".

Over the coming weeks I will be posting World Cup themed or based ads. I can count on my Twitter feed for much of the "greatness" that will appear here. Thanks in advance to Rob Schwartz Chief Creative Officer of TBWA\ChaitDay and Dan Higgins Social Media Guru at Modernista. Both have awesome website/blogs that showcase great creative work. Rob post his views and thoughts on "Metal Potential" while Dan holds fort on "AdScientist".

Since the World Cup opened I have posted on my Twitter and Facebook feeds many creative ads from major global brands like Nike, Budweiser and Adidas. Here are a few that have caught my attention.
Also see my earlier posting of the amazing Nike "Write the Future" spot. The spot takes a Run Lola Run approach to the world cup of soccer. The advertisement features soccer legends Cristiano Ronaldo, Wayne Rooney, Landon Donovan, Ronaldinho, Los Angeles Lakers’ star Kobe Bryant, a pingpong-playing Tennis star Roger Federer, actor Gael Garcia Bernal and even Homer Simpson. Truly an amazing spot, all 3 minutes worth. Also worthy, Check out the Nike Footbal Channel at YouTube.


So sit back enjoy, check back and see as I add more:

NIKE Football: WRITE THE FUTURE - Full Length

NIKE Football: WRITE THE FUTURE - Rooney Groundsman

NIKE Football: WRITE THE FUTURE Rooney Caravan

NIKE Football: WRITE THE FUTURE - Ronaldo Statue

Monday June 14th is Calgary Ready for Sally Hogheads, Mitch Joel and Max Lenderman? The Art of Marketing is Coming!

This is without a question a "Must See".

The Art of Marketing event has a stellar group of speakers on tap. Best selling authors and industry influencers include Chip Heath on Strategy & Communications, Mitch Joel on Digital Marketing & Social Media, Max Lenderman on Branding & Experiential Marketing, Gary Vaynerchuk chats on the principlas of Personal Branding in the New Media Landscape, Chip Heath on Strategy & Communications, Sir Ken Robinson Innovation & Creativity and the brilliant creative thinking, career planning and insight strategist Sally Hogshead on Persuasion & Influence.

The program was developed to answer the questions that is currently being asked by advertisers and marketers, The Art of Marketing provided a clearer understanding of how marketing has changed, what role it now plays in the future.

The Calgary event will take place Monday, June 14th, at the EPCOR CENTRE for the Performing Artsand runs the full day.

Presented by The Art of Productions Inc. which designs and produces a collection of world class live events. Each event educates and entertains audiences from communities of interest by bringing together leading authorities and internationally renowned presenters. “The Art of…” programs are learning experiences where participants gain key concepts that can be applied to their professional and personal lives. Engaging and informative programming guarantees an educational and empowering experience.

The good people at The Art of Marketing wanted to make a special offer to those of you who are connected here in this community, so here's the deal: if you sign up to attend The Art Of Marketing  using this link you will get the special rate of $349 per person. Please use the promo code: RK28.

Tickets are still available, which includes the full day conference and speakers fro $399.00 plus taxes (NOTE: There is also VIP package that will include seating in the first 5 rows, lunch and copies of books from select speakers, this package is $499.00).

The good people at The Art of Marketing wanted to make a special offer to those of you who are connected here in this community, so here's the deal: if you sign up to attend The Art Of Marketing  using this link you will get the special rate of $349 per person. Please use the promo code: RK28. Tickets will likely go quickly, there are  two types of tickets available general admission seating which includes the full day conference and speakers fro $399.00 plus taxes. The promo code will discount both packages.

Follow this link to see the details on speakers.

 

 

 

The Art of Marketing - Calgary Monday, June 14th, 2010
9:00AM – 4:30PM
EPCOR CENTRE for the Performing Arts – Jack Singer Concert Hall
205 8th Avenue S.E.
https://www.theartofmarketing.ca/register

Posted via web from anthony kalamut's posterous

NIKE Write The Future World Cup Campaign

There is so much to write about for this post I am not sure I can get all in.

But here's what got it all started. A brilliant and beautifully produced piece... then the added on spots.
MORE TO COME!

NIKE Football: WRITE THE FUTURE - Full Length

NIKE Football: WRITE THE FUTURE - Rooney Groundsman

NIKE Football: WRITE THE FUTURE Rooney Caravan

The Genius That is Sally Hogshead

If you missed Sally Hogshead back in early March during The Art of Marketing Toronto that's okay because there are two opportunities to hear her "genius".

The easiest depending from where on the globe you are reading this from is through this video that was recently posted by Sally.  The only thing missing is a "LOVE" button rather then the traditional "LIKE" button.

You will watch her captivate the crowd of over 1,500 advertising, marketing and PR practitioners. She speaks of the origins for her brilliant new book "Fascinate" and the "Seven Triggers", and on to sharing "Jägermeister" shots with an actual "Jägermeister" virgin.

The other way to catch Sally is on June 14th in Calgary at the Epcor Center where she will speak again at The Art of Marketing West. This is a "not to be missed" conference for anyone living and breathing in the MarComm industries.

I really love Sally and her overall energy. She is brilliant, inspiring and most importantly FASCINATING!!!

Enjoy! I am sure you will see the genius of Sally Hogshead.

Sally Hogshead - The Art of Marketing March 3rd, 2010 Toronto

The Art of Marketing - Calgary Monday, June 14th, 2010

9:00AM – 4:30PM

EPCOR CENTRE for the Performing Arts – Jack Singer Concert Hall

205 8th Avenue S.E.

https://www.theartofmarketing.ca/register