Cannes is around the corner.

With the Cannes Lions International Festival of Creativity just around the corner here's an engagement that certainly has potential to bring home some hardware for Paris based Rosapark.

Belgian train operator Thalys has been utilising holographic technology to turn the residents of Brussels into five-metre-high statues, all in a bid to prove the city is one that’s worth visiting.

Employing holographic technology on the site of the Mont des Arts in the center of Brussels, the installation invites passers-by to enter a booth and have their figures captured by a camera in 360. The image is then turned into a slate grey, statuesque hologram and projected as a five-metre-high silhouette onto a pedestal.

Copy underneath the monument reads: ‘In Brussels, the real monuments are its people’.

GOLD