Tuesday, September 28, 2010

AdGuy Interview w/ WADV Radio - The Voice of Advertising Week in New York City

Originally posted to the Advertsing Week Blog where I wil be a member of their "Blog Squad"

Doug Zanger of WADV Radio, the voice of Advertising Week in New York City chats with Anthony Kalamut, Professor/Program Coordinator at Seneca College in Toronto, who candidly reflects on 5 years at Advertising Week, the student perspective, the evolution of advertising education and much more.

Professor Kalamut has taken a group of Creative Advertising students to New York for each of the past five years were students have engaged in learning, networking and the development of personal employment strategies.

http://advertisingweek.posterous.com/wadv-2010-anthony-kalamut-interview


Posted via email from anthony kalamut's posterous

Sunday, September 26, 2010

AdGuy Interview w/ WADV Radio - The Voice of Advertising Week in New York City

Originally posted to the Advertsing Week Blog where I wil be a member of their "Blog Squad"

Doug Zanger of WADV Radio, the voice of Advertising Week in New York City chats with Anthony Kalamut, Professor/Program Coordinator at Seneca College in Toronto, who candidly reflects on 5 years at Advertising Week, the student perspective, the evolution of advertising education and much more.

Professor Kalamut has taken a group of Creative Advertising students to New York for each of the past five years were students have engaged in learning, networking and the development of personal employment strategies.

http://advertisingweek.posterous.com/wadv-2010-anthony-kalamut-interview

Posted via email from anthony kalamut's posterous

Short Trip To Advertising Week, Long Journey To A Career

Originally posted to the Advertsinh Week Blog where I wil be a member of their "Blog Squad"

September has always marked the beginning of all things new for me.  It is so different from New Years Day when we recover from the night before when we chased another year into our past and welcoming another year in hopes of new beginnings... but September for me always marked truly “new beginnings”.

Since we were all children, September marked the beginning of new school year, new clothes, new friendships and a new season of television shows. September marked the launch of the new “model” car year. Being in Canada, well we traded our “Speedos” for “snowshoes” (LOL) and hockey season was weeks away (cliché). September truly marked the “beginnings” of many things that would be past of our lives for years to come. 

For the past 4 years September has marked what many of my students refer to as a “new beginning” to their dreams and hopes of joining the advertising industry.

In September 2007 I brought my first group of students to Advertising Week in New York City and it has become one of the greatest learning experiences that energizes like no other single event can. We started as a small group a 17 that first year and we have ballooned into a (bus load) group of 50+. A trip that now sells out in a matter of days.

This year I will be traveling with a group of 53 seniors who are all facing graduation in the spring (2011).

Each has become a “Student of Advertising” over the past couple of years and are now looking to fine tune and fill in the extra skills that will separate them from all the other future graduates fighting for those precious jobs as Strategic Planners, Copywriters, Media Buyers/Planners, Art Directors, Digital Strategist or any of the other 100+ titles that can await them. 

Advertising Week is a “deal changer” for these young “AdLanders”.  Event upon event, opportunity upon opportunity all lead to learning and engaging directly with the industry, with the shakers and the movers, the deal makers and the game changers. All of this is 4 full days.

Before I arrived in New York I asked my students traveling to Advertising Week two basic questions.
First, “What is it you most want to get out of Advertising Week?” and secondly, “What made you want to come to Advertising Week?. 

Nicole Avolio, summed her thoughts up by suggesting Advertising Week will an experience that will take her into the future.

She said, “What I expect to get is an experience that I can take with me wherever I go in the future”, adding “I hope to get a real taste of the industry, and expect my blood to start flowing with passion and excitement”.

Advertising Week is the center of the “Ad World” for 5 days.

The industry leaders converging to share their vision of the future and catch up with some of the past with old colleagues.

Copywriters Vinay Parmar and Jeremy Gross shared similar thoughts of being close the industry leadership. Vinay noted, “I'm looking to expand my professional and social network, while being inspired”, while Jermey sees it as “... an opportunity to hear from some of the greatest minds in advertising to gain their insights but more importantly to gain inspiration”. 

Aspiring Art Director Kateryna Topal dug deep into advertising's pasts for her hopes for Advertising Week.

“I’m most excited about living, in the words of Mary Wells’, the “Big Life” for a week. I look forward to having a chance to meet some industry professionals and getting their perspectives on what the future of advertising holds for us, especially when it comes to digital”. 

These are just a few of the thoughts from future AdLanders, truly “Students of Advertising” simply by being here they are doing something different.

I hope throughout the Advertising Week you will get the chance meet a few my students.

How will you know who they are... chances are they will be asking you many questions, engaging you in conversation and likely sporting a t-shirt with our programs brand. Left+Right.

Say hello, you will be making a difference.

Tuesday, September 7, 2010

Brilliant Use of Augmented Reality for Nestlé KitKat.


KitKat UK recently launched an Augmented Reality campaign that works with its "4-Finger" bar packages.

Each of the new bar packages has a specially designed "AR" marker on the KitKat four-finger packages that hit the shelves in late August. By simply holding the wrapper up to your webcam and visiting the www.kitkat.co.uk website a special 3D video appear featuring the group "Scouting for Girls" and a song titled "Silly Song". The band will play their hit in different 3D ‘break’ environments, including a park, a train, a bedroom and a library. All places Kit Kat believes their bars are enjoyed and people will "take a break".

The Kit Kat’s new project dubbed “Kit Kat Brings Music To Life”, this represents most significant spending by Nestlé in the cybersphere to date. The experience was created by the independent agency Skive Digital of London.

The promotion includes a collaboration with with Myspace which will host four intimate concerts which "Scouting For Girls" and will launch on Facebook with the gigs being streamed live. In addition the campaign also features a chance to win £100 of Ticketmaster vouchers that can be used for upcoming concerts and events featuring Scouting for Girls.
KitKat brand manager Jemma Handley said, “Through this campaign, we’re not only demonstrating our lead in the FMCG sector for digital execution but offering consumers an enhanced experience around breaktime and music. 
Last week, Nestlé credited its investment in marketing as a driver behind the 6.1% growth in sales registered in the first half of the year. The Swiss food and drink giant revealed sales rose to £33.2 Billion in the six months to 30 June.

Augmented Reality Video



Making of the Video



 
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