Steve Hall, Founder of AdRants and AdGabber posted this a few years back. I could help but repost it as many advertising grads and future AdLanders begin to polish their "books" into something that will soon be seen by the world of Creative Directors... all who have an opinion.
It's true being nice just to be nice doesn't help anyone.In fact, according to this video for the Denver Ad Club, it can cause a person to drown.Of course, no one in advertising is ever nice just to be nice. In fact, going into advertising offers the perfect platform for a person to rip the shit out of another person and toss it of as simply "critiquing the work."But anyway, the Denver Ad Club wants young creatives about NEXT, a portfolio-building program designed to bluntly inform people what's working and what isn't in their portfolio.
Be aware young AdLanders, there may be an agenda when showing your book... but it may not be the one you are looking for.