A View From An AdGuy: BRILLIANTLY MOVING: State Farm "Empire State of Mind"

About A View From An Adguy

I wasn't sure I would ever get into this blogging thing... ever. But the time has come and here is the home of my thoughts, advice, references, tales, passion and feelings on advertising and the life involved within.

When I decided this was to be a "new" method or additional "voice" to my teaching, motivating and inspiring for my students and friends, my first thoughts turned immediately to time.

TIME! Something we all value and never seem to have enough of. That will be my guide. TIME. I will use mine wisely and respect yours, making the post relevant and timely.

So welcome. Spend some of your valuable time here hopefully to learn, share, be inspired, and maybe even entertained.

Sunday, September 11, 2011

BRILLIANTLY MOVING: State Farm "Empire State of Mind"

I am not afraid to admit it but the first time I saw this spot I cried.

Directed by Spike Lee State Farm Insurance partnered with the director for this tribute following 150 New York City school children as they visited area firehouses and thanked the firefighters through song.

Jay-Z "Empire State of Mind" has become an update anthem for New York the Frank Sinatra's "New York, New York" was for decades before it.

State Farm is paying tribute to the FDNY by showing gratitude for those who sacrificed all through a commemorative video of 9/11’s heroes and supporting the National Fallen Firefighters Foundation by downloading a special version of “Empire State of Mind” throught iTunes. Click here to download http://st8.fm/ON2

Visit State Farms YouTube Channel for additional videos.

The Making of "Empire State of Mind"

Credits
Director: Spike Lee

Artist: James Davis Jr. & The Children of New York City
Song: Empire State Of Mind (Part II)

A View From An AdGuy