Sunday, September 11, 2011

BRILLIANTLY MOVING: State Farm "Empire State of Mind"

I am not afraid to admit it but the first time I saw this spot I cried.

Directed by Spike Lee State Farm Insurance partnered with the director for this tribute following 150 New York City school children as they visited area firehouses and thanked the firefighters through song.

Jay-Z "Empire State of Mind" has become an update anthem for New York the Frank Sinatra's "New York, New York" was for decades before it.

State Farm is paying tribute to the FDNY by showing gratitude for those who sacrificed all through a commemorative video of 9/11’s heroes and supporting the National Fallen Firefighters Foundation by downloading a special version of “Empire State of Mind” throught iTunes. Click here to download 

Visit State Farms YouTube Channel for additional videos.

The Making of "Empire State of Mind"

Director: Spike Lee
Artist: James Davis Jr. & The Children of New York City
Song: Empire State Of Mind (Part II)

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