My love and passion for advertising is 24/7/365... and I love a leap year (hey, isn't 2012 is a leap year). Yup, that's one extra day to be passionate about the greatest biz in the world. The legendary (and one of the original "Mad Men") Jerry Della Famina said it best, "I honestly believe that advertising is the most fun you can have with your clothes on". (Read more great Della Famina quotes)
I'm not saying you can't have other interests outside of advertising, G-d knows I have too many, but you gotta love "it". If you're a student reading this you need to shift your mindset from "advertising student" to that of "Student of Advertising". That simple shift will inspire you to learn, love and build the passion that is needed to day.
Add to your reading an amazing view of what the future trends are ahead for the ad business by TBWA\ChiatDay CCO Rob Schwartz on his Forbes blog "Metal Potential" titled "5 Places To Strike Gold in 2012". Yes, we have all been blinded by all the bright shinny objects that are digital and spend our every waking moments wrapped into the world of Social Media. This year there are new places to discover and own. I am truly inspired by change and adopting.
So here's to 2012. Make yours. Rock it. Be awesome.
After all, only you can/will author your future.
I remind my students everyday of my personal mantra. It's pretty simple, 10 words, 2 letters each.
IF IT IS TO BE. IT IS UP TO ME.
Happy 2012. Make it yours, 24/7/366.