A View From An AdGuy: Video Case Study

About A View From An Adguy

I wasn't sure I would ever get into this blogging thing... ever. But the time has come and here is the home of my thoughts, advice, references, tales, passion and feelings on advertising and the life involved within.

When I decided this was to be a "new" method or additional "voice" to my teaching, motivating and inspiring for my students and friends, my first thoughts turned immediately to time.

TIME! Something we all value and never seem to have enough of. That will be my guide. TIME. I will use mine wisely and respect yours, making the post relevant and timely.

So welcome. Spend some of your valuable time here hopefully to learn, share, be inspired, and maybe even entertained.

Wednesday, August 18, 2010

Video Case Study - The Old Spice Campaign

There is no shortage of stories and claims of how Old Spice has rewritten the world of advertising, more specifically "Social Media".

This is an amazing "video" case study story of how the "Old Spice Guy" who is deadpan, vain and prone to unrealistic claims of physical strength and sexual prowess, pored on the charm and he's charmed millions.
I am certain the presses were stopped on any printing press in the last 2 months that was about to bring the world a textbook or "case studies" on How Sell More Stuff To People Who Don't Need More Stuff.

ADDITIONAL CASE STUDIES:

Take the time to check out the Wieden+Kennedy blog/website first for their own take on the press coverage.

Agency: Wieden+Kennedy, Portland

A View From An AdGuy