Video Case Study - The Old Spice Campaign

There is no shortage of stories and claims of how Old Spice has rewritten the world of advertising, more specifically "Social Media".

This is an amazing "video" case study story of how the "Old Spice Guy" who is deadpan, vain and prone to unrealistic claims of physical strength and sexual prowess,  pored on the charm and he's charmed millions.
I am certain the presses were stopped on any printing press in the last 2 months that was about to bring the world a textbook or "case studies" on How Sell More Stuff To People Who Don't Need More Stuff.

ADDITIONAL CASE STUDIES:

Take the time to check out the Wieden+Kennedy blog/website first for their own take on the press coverage.


Agency: Wieden+Kennedy, Portland

Social Media To Dominate 2010 Spending. No Kidding! Here's A Qucik View Guide to What Works and Why.

Stumbled upon this very easy to follow chart prepared by 97th Floor which is a leading SEO (Search Engine Optimization), social media and viral marketing firm based in Utah. 

Some research indicates that over 80% of CMO's plan to link their annual revenues to their social media investment (survey by The CMO Club and Bazaarvoice). 

It's no news flash but social media marketing is expected to dominate every CMO's conversation this year, but they or do you know exactly what to recommend. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?

Click to download a PDF version of the chart.

Ray-Ban Never Hide Campaign

This was just sent to me... the campaign has helped promote Ray-Ban sunglasses, and Ray-Ban created a series of viral videos called Never Hide Films. With 18 videos posted to date, sone have seen multi-million views, and a few four-digit failures, so it’s an interesting look at what works well as an online viral video, and what doesn’t. The most recent post was shot completely in the "Never Hide Films Video Booth" during the 2009 SXSW Music Festival in Austin, TX.

100 People/1 Minute. Cool beat. They call it freestyle... hmmmmm! Beatbox yes, FreeStyle no!

You can download a free MP3 of the film's soundtrack at the YouTube NeverHide page

Beats + edits by Squeak E. Clean & Rossangeles.








Print Ad Credits:
Advertising Agency: Cutwater, USA
Art Director: Kele Dobrinski
Copywriter: Noah Phillips

Can you track your brand in social media? Try the Tools

This is becoming a very common question these days. "What's the best way to track your brand in social media?"

I came across a cool starter list from blogger, B.L. Ochman, What's Next Blog.

Here are some of his thoughts:

You can't turn around anymore without reading about social networks, hearing about them on TV, or seeing people Twittering while walking, driving, attending events or eating dinner.

How can you keep up with it all? How can you possibly keep track of who's saying what to and about whom? Do you need one service or 10? Will free services work, or do you need subscription services?

Here are some tools I use and recommend to help you keep track of your brand, your products, your industry, and even your social networks. There are new ones all the time, and I'll tell you about the ones I test as we go along. The best thing to do is to check out some of these and see which ones work best for what you want to know and do.

Social Mention - searches user-generated content and tracks mentions of your brand across top social media sources such as Flickr, YouTube, Digg, Delicious, Twitter, social bookmarks, news, videos, and more. Like the other services, you can subscribe to your results by RSS or email.

Compete.com - (free and paid versions) analyzing what consumers do across the entire web, not just what they do within a particular site.

Marketers can use this rich information across the entire company, not just for online media planning or site design decisions. Compete Pro is the enterprise version.

Social Radar - (paid service) research and analysis of online buzz. Learn and analyze what people are saying about your company, products, industry.

Backtype - for monitoring blog comments mentioning your name.

Twitter search - increasingly relevant way to track any name or keyword or phrase. You can decide to tweet back or ignore it

Tweetmeme - tracks the most popular links tweeted to blogs, images, videos and audio

TweetBeep - will notify you by email about terms you're tracking on Twitter.

There is also the Google alerts is another mainstay. I've also been hearing the buzz about Techrigy SM2, it comes in both a "freemium" and full paid "professional" versions. The biggest advantage is Techrigy aggregates all of the conversations (including blog comments) into one dashboard & providing analytics for them.

The list will grow, but it seems to be at pace slower then the new vehicles show up.