The team of copywriter Chris Booth and AD Joel Pylypiw both of DDB Canada in Toronto where challenged to create a spot for FilmAid International.
The two creatives had two days to shoot and edit a 30-second commercial, created entirely on a mobile phone. The teams will received the brief from an "NFP organization" chosen by the Festival with the teams then having two days to produce their film. The work was then judged by the Film Lions jury.
They entered in Canada through the Globe and Mail Young Lions competition. The brief called for a :30 second spot for Doctors Without Borders. Here is their Young Lions Canada winning entry:
"You make these phone calls and you just expect somebody to pick up, but for millions around the world, they don't have that luxury," says Booth. "So, you're able to demonstrate how lucky we are in a really simple way, and at the same time create empathy for the rest of the people around the world that might not be so lucky."
At Cannes the brief called for a :60 second spot for FilmAid International. FilmAid International uses the power of film and video to reach the world’s most vulnerable communities with messages that inspire them, address their critical shared needs, and effect social change.
Here is the Silver Winning entry from Chris and Joel: