BREAKING INTO ADVERTISING? GET ACCESS TO THE TOP CREATIVE DIRECTORS... NAKED OR IN YOUR ONESIE.

It's easy, you can do it naked or in your favorite onesie and it's free.

Creative Director Cameron Boyd (left) formerly of Cummins & Partners Canada and Tony Miller (right) CDFeedback Creator and ECD AndersonDDB at the Seneca College AdTLC Portfolio Review Night.

So, you are a soon to graduate or budding copywriter, art director or designer looking for your first job this is a dream come true.

I remember how difficult it was to get my book reviewed by Creative Directors when I got started in the business. They seemed to be busier than a one-armed bricklayer. Endless phone calls. Leaving countless messages with the "gate keepers" (the receptionist - note: to this date I will never forget the 2 pack-a-day of cigarettes receptionists voice at Baker Lovick). Then along came voicemail (years before email)... uggggggh!!!! Now you can pick through a list of some of the top CD's, send/upload your work and await the feedback. Yup, that easy.

I am proud to announce the launch of CDFeedback.com created by Tony Miller ECD of AndersonDDB. Tony was kind enough to let me be part of his planning over the past 3 years before getting this off the ground. The Seneca College Creative Advertising program is proud to support this opportunity for all "students of advertising".

This site is an amazing portal to receive feedback from some the most humble, creative and passionate Creative Directors. CDFeedback allows you to reach out, ask for feedback on your book, your latest campaign, your ideas. The Creative Directors are committed to giving that feedback in a timely manner.

Over time the site will offer articles and tips on what to expect, prepare and career launching.

The list of CDs are a "Who's Who" of our industry including Simon Creet, Nelson Quintal, Linda Carte, Matt Litzinger, Brian Murray, Ronny Chong, Cher Campbell, Brian Murray, Shaun King, Jamie King, Jason Andrews, Lance Martin, Kinney Edwards, Alan Madill, Chad Borlase, Cosmo Campbell, David Daga, David Crichton, Suzanne Pope, Jack Neary, Josh Stein and many others.

Use this resource as often as you like. But be respectful. After all they are busy folks.

Check the complete list of current Creative Directors who are offering reviews. Check back to see regular updates.

These KMart Puns Are Killing Me... But Do They Work?

First it was customers “Shipping [their] pants.” Now it’s “big gas savings”

With over 24 million views on YouTube it would suggest YES!!!

At the time of this posting "Ship Your Pants" was over 19 million views and "Big Gas Savings" had just over 5.2 million. Those numbers support the YES!!!

But do puns get old? I believe they can... and likely will. There's always a fear that the jokes are already getting old but they seem to get traction in the social-sphere. We have become a culture addicted to over share on Facebook and Twitter.

My colleague and friend Suzanne Pope (you should be following her blog religiously at adteaching.com) has a great insights on the subject in an article she wrote a few years back (see item #4): 

‘If puns don’t make sense for the brief on every level, then ditch them.’

Kmart was created by DraftFCB

Kmart's isn't saying whether it will continue this streak of "puntastic" advertising. A Kmart spokeswoman said, “Creativity is important in Kmart’s advertising; especially to engage our members and share new information on promotions and initiatives. We believe that humor is a natural part of the strategy.”

Hot on the heels of its "Ship Your Pants" and "Big Gas Savings" spots, the discount retailer came out with another humoros back to school ad that has also gone viral (2.2 millions views). While the previous entries relied on double-entendres, the newest one mines another classic comedy trope: Little kids cracking "yo mama" jokes in the schoolyard.

The jury is out. We'll see.

BIG GAS SAVINGS

BACK TO SCHOOL LAYAWAY - Yo Mama