A View From An AdGuy: Scary Smart Idea... but will they get it.

About A View From An Adguy

I wasn't sure I would ever get into this blogging thing... ever. But the time has come and here is the home of my thoughts, advice, references, tales, passion and feelings on advertising and the life involved within.

When I decided this was to be a "new" method or additional "voice" to my teaching, motivating and inspiring for my students and friends, my first thoughts turned immediately to time.

TIME! Something we all value and never seem to have enough of. That will be my guide. TIME. I will use mine wisely and respect yours, making the post relevant and timely.

So welcome. Spend some of your valuable time here hopefully to learn, share, be inspired, and maybe even entertained.

Monday, July 6, 2009

Scary Smart Idea... but will they get it.

This came to me by one of my grads. He recalled the frequent conversations and debates of "will anyone other than us get it?" This campaign is for Mercedes-Benz for "Brake Assist Plus". The basic concept is built around the "Extra braking force when you need it".

My thoughts always turn to "if you need to be there to explain it... it don't work".
But really this is super simple.

Credits

Advertising Agency: BBDO Proximity Singapore
Executive Creative Director: Jagdish Ramakrishnan
Copywriter: William Mathovani
Art Directors: Andrian Pranata, Ivan Hady Wibowo
Photographer: Sebastian Siah, Shooting Gallery

1 comment:

Ad Girl said...: I get it. And it's brilliant.; July 08, 2009

A View From An AdGuy