Monday, July 20, 2009

Ray-Ban Never Hide Campaign

This was just sent to me... the campaign has helped promote Ray-Ban sunglasses, and Ray-Ban created a series of viral videos called Never Hide Films. With 18 videos posted to date, sone have seen multi-million views, and a few four-digit failures, so it’s an interesting look at what works well as an online viral video, and what doesn’t. The most recent post was shot completely in the "Never Hide Films Video Booth" during the 2009 SXSW Music Festival in Austin, TX.

100 People/1 Minute. Cool beat. They call it freestyle... hmmmmm! Beatbox yes, FreeStyle no!

You can download a free MP3 of the film's soundtrack at the YouTube NeverHide page

Beats + edits by Squeak E. Clean & Rossangeles.

Print Ad Credits:

Advertising Agency: Cutwater, USA
Art Director: Kele Dobrinski

Copywriter: Noah Phillips

1 comment:

Soukvilay said...

oh man. I've been following these never hide videos since September I think. Love them.

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