Friday, January 15, 2010

Toronto AD WEEK 2010 - It's Brave New Year and Decade Ahea

It's a brave New Year and Decade ahead, and at this year's Advertising Week 2010, will be starting the conversation and action.

AdWeek Toronto will kick-off Monday January 25th in the morning with a Launch Breakfast Panel Discussion Moderated by Terry O’Reilly and sponsored by Canwest, with content assistance from the Canadian Advertising Museum.  This is a by invitation only breakfast event will celebrate the opening of the second Advertising Week in Canada. It will be attended by 250 - 300 client and agency leaders, sponsor CEOs, academic thought leaders, government officials and the media.

It's just one of many events scheduled for the January 25 to January 29 for AdWeek 2010 that will be held in various venues around Toronto.

There are two significant events geared towards young "AdLanders", Next Generation Day. Following a tremendously successful inaugural year, Advertising Week’s Next Generation Day is back, bigger and better than before! Student teams will start the day with an exclusive screening of Art & Copy at the ROM, including breakfast, before being whisked away to experience ‘A Day in the Life’ at one of 20 agencies for the unique opportunity to work with some of the best and brightest in the business. Students will come up with a "BIG IDEA" for Your Life Counts (YLC) that will be judged by industry experts. The winning team will be announced at the Next Generation party that night and has the chance to win some incredible prizes including the possibility of having their work produced.

The other great event for all future "AdLAnders" is the screening of Art&Copy. the film reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); Phyllis K. Robinson (who invented the “me generation” with Clairol); Hal Riney (who helped President Reagan get re-elected); and George Lois (who saved MTV and launched Tommy Hilfiger overnight). Directed by Doug Pray (HYPE! and Scratch), Art&Copy captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture.

Other highlights include Wednesday's presentation of the Speaker Series sponsored by MDC Partners titled Creativity in the New Age. Speakers include 
Brandon Berger - Vice President, Digital Innovation, MDC Partners Ryan Wolman - Creative Director, henderson bas Steven Thibodeau - Chief Digital Officer, Kirshenbaum Bond Senecal + Partners. The panel will discuss the new roles of creativity in a fragmented media landscape where the consumer is in control.

Also Thursday, in the evening, the CASSIES will honour deserving marketers and agencies in Canada's award show dedicated to recognizing business effectiveness of advertising.

On Friday, the action returns to the ROM for Google Canada's Jonathan Lister, who will outline the evolution of online video and how it impacts social marketing and communication spaces.

During the entire week, The Radio Marketing Bureau and members of the CHUM radio/CTVglobemedia, Astral Media, Rogers Media, Milestone and MZ Media radio chains will host a social networking happy hour at Lobby Bar from 5 p.m. to 7 p.m. to help everyone unwind.

Hopee to see you there.

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