How do you follow up the Crispin Porter + Bogusky Burger King Whopper Freakout? With WhopperFace of course. ***KING Brilliant!

Somewhat on the heels of the super successful  "Whopper Freakout" and "Whopper Sacrifice" campaigns from Crispin Porter + Bogusky we give you the "WhopperFace".

CP+B who have set the bar of creativity for Burger King, the WhopperFace fits the BK brand DNA perfectly... "Have It Your Way". But surprise this piece was created by Ogilvy Brazil.

All it took was one cashier, one hidden cam and one printer to prove that Burger King sandwiches are made to order. Exactly your way, right down to the wrapper.

As a customer ordered their Whopper, the camera took a picture, without the customer taking notice, the sandwich gets their freshly made sandwiches with their faces on the wrapper.

Pretty simple. As I say to my students, raise your hands if you "wish I thought of that"... TWO HANDS UP!!!

Once again Burger King proved that each sandwich is unique and made to order for each customer.

Advertising Agency: Ogilvy Brazil
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Director: Angela Bassichetti
Copywriter: Eduardo Marques
Art Director: Douglas Kozonoe

Whopper Freakout



Agency: Crispin Porter + Bogusky, USA
Vp Creative Director: Rob Reilly
Vp Creative Director: Bill Wright
Interactive Creative Director: Jeff Benjamin
Associate Creative Director/copywriter: Ryan Kutscher
Sr. Art Director: Paul Caiozzo
Art Directors: Andy Minisman; Dan Treichel; Julia Hoffman
Copywriters: Omid Farhang; Nathan Dills

Whopper Sacrifice



Agency: Crispin Porter + Bogusky, USA
Vp Creative Director: Rob Reilly
Vp Creative Director: Andrew Keller
Interactive Creative Director: Jeff Benjamin
Creative Directors: Bill Wright and James Dawson-Hollis
Associate Creative Directors: Nuno Ferreira and Neil Heyman
Art Directors: Saman Rahmanian
Copywriters: Joel Kaplan
Interactive Designers Pelun Chen and John Whitmore

File Under Fu@king Brilliant! The Warmth of Natural Gas from TWBA.

The idea of this spot is so simple. So fu@king brilliant it makes you doubt you have any original ideas left.

Created for Aardgas KVGB of The Netherlands, a provider of natural gas this piece nails ever insight in a unique and cleaver way.

Concept: How to visualize the warmth of natural gas? How to make the invisible visible?
Those are the question you need asked yourself. It's Natural Gas. It offers warmth and comfort. You can't see it, but it's there and it works.

Insights and absolute "knowns" is what I like to preach to my young "AdLanders". Ask yourself what defines the thinking and "knowns" of the audience. What defines warmth? Comfort?

So the idea of “the warmth” and "what's comfortable" should quickly became obvious. Sweaters, wool, home and warmth. Now find a way to make this visible and touchable. The spot shows a very simple story, from early morning, a cold house starts to warm up, then the warmth spreads around the house... we see wool being spread around pipes, radiators, floors, stairs, walls and other objects. Even the hot water is transformed into soft and silky wool. The final result is quite brilliant, maybe even poetic in the way the story is told. Truly, the feeling of softness and warmth of Natural Gas is very well present.
The concept is so simple you don't need to define it... just enjoy the magic of a brilliant spot.

By the using stop motion film technic, all elements within the house were completely covered in wool and then deconstructed (de-knitted) and then filmed image by image.

Created by TBWA/Brussels, and directed by Olivier Babinet and produced by Lovo Films.

Without question this piece will gain a great deal of interest in award shows around the world.

You need to check out the making of how they did it... not so simple, but what brilliantly simple spot ever is.

Back in 1988, Toronto advertising agency Ogilvy and Mather produced a series of print ads for Campbell's soup that used the same audience "Knowns" by showing a ball of yarn and a heating radiator.The campaign was archived as one of the best pieces in the "Fiftieth" Anniversary of the Advertising Design Club of Canada.

Credits:

Aardgas KVGB Netherlands
Agency: TBWA/Brussels
Creative Director: Jan Macken
Creative Team: Michael Mikiels, Eric Maerschalck

Campbell's Soup Print Campaign                                                                                                     Agency: Ogilvy and Mather Toronto
Creative Director: Kevin Ravenscroft
Copywriter: Brad Myers
Art Director: Jim Brown

The Ever So Fu@king Brilliant Oscar Winning Short 'Logorama' - It's BRANDED World!

Is it really a surprise that a over branded and fully product placed film won the Oscar Award for Best Animated Short Film? Well "LOGORAMA" did just that, and if you haven't heard of this or seen it you're in for a treat. Creative fu@king brilliance.

Logorama is a fascinating homage to the American crime movies (Pulp Fiction) with a subtle commentary on corporate consumerism and capitalist society. The brilliantly conceived short is set in a Los Angeles-like city and centers on two Michelin Man cops fighting an evil Ronald McDonald clown against a landscape of familiar corporate logos and mascots.

Featuring an action plot starring some of your favorite "logos" and "mascots" such as Ronald McDonald, the Pringles man, and even the rollie pollie Big Boy all set in a version of Los Angeles made up entirely of brand names, the film is a comment on how saturated with advertising our society has become.

Created by the French study H5, and directed by Francois Alaux, Herve de Crecy and Ludovic Houplain,with responsible for its creation, took 4 years to have it ready (it takes 17 minutes).
I was floored, truly floored by the power of the each passing frame and intelligent the idea flowed. Simply, Logorama takes place in a world full of corporate and brand logos (in which roughly 2,500 appear throughout the film), and it follows a few different stories that all intertwine with one another. No better way then saying then to use the CP+B Burger King campaign titled ***KING Brilliant. It's, fu@king brillant, and I guarantee it'll be the best thing you watch all week.

At the Sundance Film Festival were it made its North American debut, people wondered how these guys could get away with making something like this without facing hundreds of lawsuits, and then we wondered whether legal matters would ever stop it from existing in some form online.

Personally, my favorite part is the "Dark Knight" Joker-esque Ronald McDonald scenes, but it's also the tiniest details that truly make this film a work of art.


I am posting this hoping that the YouTube Videos remain posted as they have been removed several times for copyright infringement issues:

LOGORAM Part One:



LOGORAM Part Two:




If it should disappear from YouTube here's another link to try:

http://www.themancuniancandidate.com/logorama-wins-best-animated-short-oscar-...