Tuesday, March 16, 2010

How do you follow up the Crispin Porter + Bogusky Burger King Whopper Freakout? With WhopperFace of course. ***KING Brilliant!

Somewhat on the heels of the super successful  "Whopper Freakout" and "Whopper Sacrifice" campaigns from Crispin Porter + Bogusky we give you the "WhopperFace".

CP+B who have set the bar of creativity for Burger King, the WhopperFace fits the BK brand DNA perfectly... "Have It Your Way". But surprise this piece was created by Ogilvy Brazil.

All it took was one cashier, one hidden cam and one printer to prove that Burger King sandwiches are made to order. Exactly your way, right down to the wrapper.

As a customer ordered their Whopper, the camera took a picture, without the customer taking notice, the sandwich gets their freshly made sandwiches with their faces on the wrapper.

Pretty simple. As I say to my students, raise your hands if you "wish I thought of that"... TWO HANDS UP!!!

Once again Burger King proved that each sandwich is unique and made to order for each customer.

Advertising Agency: Ogilvy Brazil
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Director: Angela Bassichetti
Copywriter: Eduardo Marques
Art Director: Douglas Kozonoe

Whopper Freakout

Agency: Crispin Porter + Bogusky, USA
Vp Creative Director: Rob Reilly
Vp Creative Director: Bill Wright
Interactive Creative Director: Jeff Benjamin
Associate Creative Director/copywriter: Ryan Kutscher
Sr. Art Director: Paul Caiozzo
Art Directors: Andy Minisman; Dan Treichel; Julia Hoffman
Copywriters: Omid Farhang; Nathan Dills

Whopper Sacrifice

Agency: Crispin Porter + Bogusky, USA
Vp Creative Director: Rob Reilly
Vp Creative Director: Andrew Keller
Interactive Creative Director: Jeff Benjamin
Creative Directors: Bill Wright and James Dawson-Hollis
Associate Creative Directors: Nuno Ferreira and Neil Heyman
Art Directors: Saman Rahmanian
Copywriters: Joel Kaplan
Interactive Designers Pelun Chen and John Whitmore

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