How do you follow up the Crispin Porter + Bogusky Burger King Whopper Freakout? With WhopperFace of course. ***KING Brilliant!

Somewhat on the heels of the super successful  "Whopper Freakout" and "Whopper Sacrifice" campaigns from Crispin Porter + Bogusky we give you the "WhopperFace".

CP+B who have set the bar of creativity for Burger King, the WhopperFace fits the BK brand DNA perfectly... "Have It Your Way". But surprise this piece was created by Ogilvy Brazil.

All it took was one cashier, one hidden cam and one printer to prove that Burger King sandwiches are made to order. Exactly your way, right down to the wrapper.

As a customer ordered their Whopper, the camera took a picture, without the customer taking notice, the sandwich gets their freshly made sandwiches with their faces on the wrapper.

Pretty simple. As I say to my students, raise your hands if you "wish I thought of that"... TWO HANDS UP!!!

Once again Burger King proved that each sandwich is unique and made to order for each customer.

Advertising Agency: Ogilvy Brazil
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Director: Angela Bassichetti
Copywriter: Eduardo Marques
Art Director: Douglas Kozonoe

Whopper Freakout



Agency: Crispin Porter + Bogusky, USA
Vp Creative Director: Rob Reilly
Vp Creative Director: Bill Wright
Interactive Creative Director: Jeff Benjamin
Associate Creative Director/copywriter: Ryan Kutscher
Sr. Art Director: Paul Caiozzo
Art Directors: Andy Minisman; Dan Treichel; Julia Hoffman
Copywriters: Omid Farhang; Nathan Dills

Whopper Sacrifice



Agency: Crispin Porter + Bogusky, USA
Vp Creative Director: Rob Reilly
Vp Creative Director: Andrew Keller
Interactive Creative Director: Jeff Benjamin
Creative Directors: Bill Wright and James Dawson-Hollis
Associate Creative Directors: Nuno Ferreira and Neil Heyman
Art Directors: Saman Rahmanian
Copywriters: Joel Kaplan
Interactive Designers Pelun Chen and John Whitmore

Burger King is ***KING Awesome. Crispin Porter +Bogusky is ***KING AWESOME.

File under FU@K*** awesome... or should I say ***KING Awesome!

Burger King UK launched a new campaign for a special menu offering the 3-Cheese Angus burger and it's ***KING awesome.

CP+B launched the ***King Tasty integrated campaign for the 3- Cheese Angus without regular TV media, but instead, the campaign will use a :30 second spot that will run in cinemas and on PubTV in the UK to get the campaign started. But its true "awesomeness" comes from the online engagement.

The site allows you to create your own t-shirts on the website where you can customize a message based on ***KING______, add your message (see my version to the right). The site offers a "buy it" or "earn it" functionality - a new concept for CP+B. The basic concept allows fans to distribute the spot to friends, and with unique 50 plays gets you a free shirt. The campaign will also included web banners and various OOH efforts. These will be launching this coming week.

 

The :30sec spot has two guys who are fall into a discussion about the burger, they use the “***KING….” combination in every sentence and it turns into a very funny dialog..."It's ***KING delicious... I haven't had anything since ***KING breakfast... hey, get your mitts of my ***KING flame-broiled 3-cheese Angus...!"

In addition, the campaign also follows the with “***King+….” combination through the website and Facebook app. 

This project originated in the US from CP+B Boulder, from Group CDs Bill Wright and James Dawson-Hollis and ACD Andrew Ure, with the interactive portion was developed and built by the new CP+B Europe office, headed up by Gustav Martner and Bjorn Hoglund (ECD for CP+B Europe). 

Check out the campaign website here.

Reverse Pick Pocketing Ad Stunt - Talk Talk UK

Reverse pick-pocketing is in fact the art of placing one's own objects into the possession of another, either for entertainment or a charitable matter. However, the correct, street credible term, is "PUT POCKETING" - Urban Dictionary

British telecommunications company TALK TALK has hired reformed pickpockets to work as "put pockets" slipping money into pockets and handbags in a marketing campaign. TalkTalk has assembled a team of what it calls 20 "ex-pickpockets" to execute the stunt.

The stunt seems to have its roots in Crispin Porter + Bogusky (CP+B) Burger King ads form late 2008 (see below).

But it ain't cheap... the campaign will distribute £100,000 by reverse pick-pocketing. The plan is to slip 5-pound to 20-pound bills, along with cards advertising Talk Talk, to people in crowded places like Trafalgar Square.

The company, Talk Talk, plans to post signs where the ex-pickpockets are at work in London that will say "Rejoice! Put pockets operating in this area".

The broadband and telecoms company is giving away the money between now and the end of August in areas including Leicester Square, Oxford Circus, Covent Garden, Westminster, Trafalgar Square and the South Bank, as well as on the Tube network.

Chris Fitch, who says he picked pockets for a living while he was in school and kept it up until he got caught, is in charge of recruitment. Along with working for Talk Talk, he now provides guidance about pickpocketing prevention.

"I've got a team of 20 that I can call on," Fitch said. "Some of them are ex-offenders, and some of them are magicians, sleight of hand."

"There is actually some sense to this," Fitch said. "If I were to stand on the street and say here's £20, come and get it, they wouldn't. They would think there was a catch to this. So they came up with the idea of covertly planting the money. And that's what we do."

Mark Schmid, communications director of TalkTalk, said: "With so many scams out there, Britons have become very skeptical of companies giving money away -- so we have turned to Put-Pocketing to give something back. Adding, "While unconventional, we don't think anyone is going to mind finding a crisp £20 in their pocket courtesy of the activity."

The campaign has met with a mixed response from those who like the idea of finding a fiver in their trousers, to those who have been victims of bag snatching and other street crimes questioning the sense of such a campaign.

However, TalkTalk has anticipated such fears and says that the Metropolitan Police have been notified of the campaign.

The ex-criminals have been given ID and minders in case they do get caught in the act although TalkTalk said that the stunt has been in pilot since July 1 and none of the team has yet been rumbled.

Other UK cities will have the chance to be "put pocketed" later in the year.

CP+B - Burger King Ad:

Burger King... er Kingons!

Brilliance once again from our friends at Crispin, Porter + Bogusky.

Simply outstanding... Burger King has assaulted our brains with creepy-weird ads for years now, but these may be the weirdest... specifically the female BK-themed "Kingon" that does a "dance of seduction" to steal your Star TrekKingon Defense Academy, devoted to protecting you from these insidious attacks.

The Burger King Star Trek campaign is getting underway with the introduction of what may be the funniest promotion ever. The offspring of an "alien encounter" between the Burger King and a Klingon woman (possibly when he showed up one morning in her bed with a breakfast sandwich as he likes to do, but didn't count on the aggressiveness of the species), the "Kingons" are here on Earth on a mission to collect all the Star Trek glasses.

I actually don't know where to begin with these ads... the "Kingons" are determined to steal them from you mostly using weird playground bullying tactics, such as wedgies and nipple attacks. Yes, really. A "Kingon" is going to attack your nipples. There's a whole website, the

The website "Kingon Defense Academy" which has just opened, has a series of hilarious training videos to help earthers learn the tactics of these glass-grabbing aliens: http://www.whenkingonsattack.com/ You have to visit it for a good laugh, I got a real "kick" out of it!

From The Website The Dance of Seduction:




From The Website Talaxian Limb Paralysis:



Television Spot: