Tuesday, March 9, 2010

The Ever So Fu@king Brilliant Oscar Winning Short 'Logorama' - It's BRANDED World!


Is it really a surprise that a over branded and fully product placed film won the Oscar Award for Best Animated Short Film? Well "LOGORAMA" did just that, and if you haven't heard of this or seen it you're in for a treat. Creative fu@king brilliance.

Logorama is a fascinating homage to the American crime movies (Pulp Fiction) with a subtle commentary on corporate consumerism and capitalist society. The brilliantly conceived short is set in a Los Angeles-like city and centers on two Michelin Man cops fighting an evil Ronald McDonald clown against a landscape of familiar corporate logos and mascots.

Featuring an action plot starring some of your favorite "logos" and "mascots" such as Ronald McDonald, the Pringles man, and even the rollie pollie Big Boy all set in a version of Los Angeles made up entirely of brand names, the film is a comment on how saturated with advertising our society has become.

Created by the French study H5, and directed by Francois Alaux, Herve de Crecy and Ludovic Houplain,with responsible for its creation, took 4 years to have it ready (it takes 17 minutes).
I was floored, truly floored by the power of the each passing frame and intelligent the idea flowed. Simply, Logorama takes place in a world full of corporate and brand logos (in which roughly 2,500 appear throughout the film), and it follows a few different stories that all intertwine with one another. No better way then saying then to use the CP+B Burger King campaign titled ***KING Brilliant. It's, fu@king brillant, and I guarantee it'll be the best thing you watch all week.

At the Sundance Film Festival were it made its North American debut, people wondered how these guys could get away with making something like this without facing hundreds of lawsuits, and then we wondered whether legal matters would ever stop it from existing in some form online.

Personally, my favorite part is the "Dark Knight" Joker-esque Ronald McDonald scenes, but it's also the tiniest details that truly make this film a work of art.


I am posting this hoping that the YouTube Videos remain posted as they have been removed several times for copyright infringement issues:

LOGORAM Part One:



LOGORAM Part Two:




If it should disappear from YouTube here's another link to try:

http://www.themancuniancandidate.com/logorama-wins-best-animated-short-oscar-...

2 comments:

Anonymous said...

Well... that's quiet interessting but actually i have a hard time understanding it... wonder how others think about this..

Daniel Francavilla said...

I saw this online in a Flash player but gave up after not really understanding the story line and slow streaming of the video. Looks really interesting though, found the beginning fascinating with all the brands.

 
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