Are You A Pain In The Facebook? Good News "Call Out" Your Friends.

 

 Zig Toronto has created a pretty cool Facebook app client New York Fries called "New York Fries Call Out".

Full disclosure here, it was created by two grads from my Creative Advertsing program copywriter Neil Blewett and art director Spencer Black, but I still find this to be a very cool "engagement" available to you for those friends of yours that simple "over do" it on their Facebook updates. I personal believe I was the reason they created this latest app was my personal "no" shortage of update posts.

Well technically not an "app", the cool part about the "CALL OUT" is it uses the most common Facebook function "tagging".  The agency and client (and now consumers) just uploaded posters that call out annoying Facebook behavior, and then ask people to tag their friends guilty of these types behavior. Facebook with its ever limiting restrictions on apps, this uses one of most common and inherent functions that all users are familiar with.

The legendary Crispin Porter + Bogusky Burger King "Whopper Sacrifice that required you to eliminate friends, this app lets you keep the friends, but let them know that maybe you didn't need to know about their "love of Friday's with a daily countdown" or the way "yoooooou streeeeech ooooout eeeeeeevery woooooord iiiiiin yooooouuuuur uuuuupdaaaate". Shortly after going live with The Burger King "Whopper Sacrifice Facebook disabled WHOPPER® Sacrifice after users love for the Whopper proved to be stronger than 233,906 friendships.

Like me, you likely have friends who have "over zealous" Facebook behavior and it has gotten out of control. You know the kind of update s, the ones that are calling you to comment on every single damn post. You’re not the only one.

 Since the app went live last week over 7,300 folks have tagged and told their Facebook friends you are posting too much and too frequently.

So here's your chance call out your friend’s annoying Facebook behavior! There are currently 14 different "call out" comments you can use. Simply tag your most annoying friends. They'll get the update and you might get your point across.

Big fun! Have fun!



CREDITS:
Chairman and Chief Creative Officer: Aaron Starkman
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Spencer Black
Copywriter: Neil Blewett
Producer: Jennifer Costello

Zig - New York Fries Call Out

Molson Canadian - Gear Up for Gold

Gear up for Gold. (Clcik here to get yours)

Molson Canadian launched a pretty amazing Facebook app for the Vancouver Olympics asking that all Canadian show their pride and "Cheer on Team Canada" with their own Team Canada Vancouver 2010 Winter Games Ice Hockey jersey for your profile pic.

Pretty simple experience that after just a few days (launched Friday February 12th the opening of the Olympics) and within 24 hours over 16,000  unique users signed up and changed their Facebook profile pictures to included a customized Team Canada jersey plus over 2,200 became members of the Fan Site. User can place their name and select an number as they desire (mine includes my street address).

This app will be part of the Molson Facebook presence, the "Gear Up for Gold" app is part of the Molson Canadian branded fan page, in order to get the jersey you must become a fan of that page, which currently has over 48,740 fans, of which over 16,000 of them generated the jersey app. This promotion has a much more important purpose, simply to get people to be fans of the Molson fan page so the next time they do something they're already be fans. Data mining at its best.

Simple idea that adds to the hockey connection and love that Molsons has had for over 50 years. Molson also has a dedicated hockey site for updates, events and engagement called Molson Hockey House.

Creative was developed by former Seneca College Creatie Advertising students (my shameless program plug) Creative Director was Aaron Starkman who was also recently named Chief Creative Officier at zig, Copywriter Neil Blewett, Art Director Spencer Black along with zig writer Scott Macgregor and designer Dylan Royal.

zig is a member of the MDC Partners group of agencies along with Crispin Porter + Bogusky, Adrenalina, Allard + Johnson, Targetcom and others.

Canada, lets see if we can get 2,000,000 supporters... that's likely the number of people who claim to have been at the gold medal game when we win.

Follow this link if you want to add your "Gear Up for Gold" love for Team Canada: 

http://apps.facebook.com/gearupforgold/

Children, Riot Polices and a Message for Change

This spot was sent to me by one of Copywriting grads from zig Toronto Neil Blewett.

Created by Toronto's zig advertising, the campaign for Canada's "Moms Against Climate Change" just released a provocative video that makes a boldly emotional appeal for action on global warming.
Set in an urban and act as "any city", the minute and half video titled “Demonstration” features a protest march comprised entirely of children.

Typical scenario, riot police block the street, tap their shields and clubs ominously, and hold back barking dogs, and eventually they begin to defend... what isn't clear. The spot shows the police chasing one boy up a chain link fence while another falls in the street. Pure emotion.

The violence is presumed, not shown explicitly, but the implication is that we’re all engaged in violence against children by failing to head off the climate changes whose biggest impacts will unfold later this century.

The spot ends with the message, “If our children knew the facts we do, they’d take action. Shouldn’t you?”

Moms Against Climate Change also launched a new website that encourages Canadian mothers to post photos of their children beneath a message to Canadian Prime Minister: “Stephen Harper: Remember who you’re representing in Copenhagen.” The children’s first name and hometown accompany the picture.

Given the reservations many parents have about posting private information about their children on the internet, it’s a strategy likely to cause controversy. There is a note about privacy protection in the “Upload” section.

The campaign is a joint effort of two Canadian environmental groups, Environmental Defence and ForestEthics.

Credits:
Agecny: zig Toronto
Creative Team: Lorraine Toa and Briony Wilson