Are You A Pain In The Facebook? Good News "Call Out" Your Friends.

 

 Zig Toronto has created a pretty cool Facebook app client New York Fries called "New York Fries Call Out".

Full disclosure here, it was created by two grads from my Creative Advertsing program copywriter Neil Blewett and art director Spencer Black, but I still find this to be a very cool "engagement" available to you for those friends of yours that simple "over do" it on their Facebook updates. I personal believe I was the reason they created this latest app was my personal "no" shortage of update posts.

Well technically not an "app", the cool part about the "CALL OUT" is it uses the most common Facebook function "tagging".  The agency and client (and now consumers) just uploaded posters that call out annoying Facebook behavior, and then ask people to tag their friends guilty of these types behavior. Facebook with its ever limiting restrictions on apps, this uses one of most common and inherent functions that all users are familiar with.

The legendary Crispin Porter + Bogusky Burger King "Whopper Sacrifice that required you to eliminate friends, this app lets you keep the friends, but let them know that maybe you didn't need to know about their "love of Friday's with a daily countdown" or the way "yoooooou streeeeech ooooout eeeeeeevery woooooord iiiiiin yooooouuuuur uuuuupdaaaate". Shortly after going live with The Burger King "Whopper Sacrifice Facebook disabled WHOPPER® Sacrifice after users love for the Whopper proved to be stronger than 233,906 friendships.

Like me, you likely have friends who have "over zealous" Facebook behavior and it has gotten out of control. You know the kind of update s, the ones that are calling you to comment on every single damn post. You’re not the only one.

 Since the app went live last week over 7,300 folks have tagged and told their Facebook friends you are posting too much and too frequently.

So here's your chance call out your friend’s annoying Facebook behavior! There are currently 14 different "call out" comments you can use. Simply tag your most annoying friends. They'll get the update and you might get your point across.

Big fun! Have fun!



CREDITS:
Chairman and Chief Creative Officer: Aaron Starkman
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Spencer Black
Copywriter: Neil Blewett
Producer: Jennifer Costello

Zig - New York Fries Call Out

On Earth Day April 22nd AXE Has A Plan to Save The World... Well At Least A Plan To Save Water Anyway.

What's not to love about AXE?


Unlimited sexual innuendo, double entendre and cheap giggles. It's all good... right?

Okay, I am likely to get killed here by feminist and non-forward thinkers.

With Earth Day only a few days away on April 22nd, this recent effort from AXE asks you, "can you 'Do The Earth A Favor & Save Water Now By Showering With 4 girls!".

A world without a "Fivesome" is just bad for the environment! 

In an attempt to raise awareness about the very serious issue of water conservation, AXE is encouraging Canadians to drop their towels at the door this April 22nd and give Showerpooling a try. Showerpooling promotes water conservation by encouraging groups of like-minded individuals to share their showers and save a valuable natural resource in the process.

Currently, only 35% of Canadians have tried Showerpooling, with Atlantic Canadians proving to be the most green-minded of us all, averaging 2.5 showerpools per week. Not sure if this information came from Stats Canada, but seems like Halifax may be the place to be.

Remind yourself on Earth Day that "Showerpooling. It’s not just environmentally friendly, it’s all kinds of friendly!"

Join the "ShoweringPooling" Facebook Group for AXE.

The campaign was developed by Zig Toronto.




CREDITS SHOWERPOOLING:
Client: Unilever Canada
Brand: AXE
Chief Creative Officer: Aaron Starkman
Executive Creative Officer: Martin Beauvais
Associate Creative Directors: Jason Hill and Michael Murray
Art Director: Jason Hill
Copywriter: Michael Murray
Designers: Andrew Cloutier and Dylan Royal 

AXE ANTHEM
While working on this piece I also came across another AXE message that just couldn't be ignored.
Ask yourself, "How do I fix myrself up after random nights of debauchery". Answer seems to keep up AXE.

Have you seen this crazy message from axe? Titled "Anthem", I am not sure why I am finding a combination of being so funny and a bit disturbing when a young man who used the AXE seems to forget anything. It's typical AXE branding, he becomes cool in the eyes of girls and finds himself in several odd situations. The spot features "Day and Night" by Kid Cud. This is the UNCUT version found on YouTube and may be strictly for those 18 up!



Song is "Day and Night" by Kid Cudi