Are You A Pain In The Facebook? Good News "Call Out" Your Friends.

 

 Zig Toronto has created a pretty cool Facebook app client New York Fries called "New York Fries Call Out".

Full disclosure here, it was created by two grads from my Creative Advertsing program copywriter Neil Blewett and art director Spencer Black, but I still find this to be a very cool "engagement" available to you for those friends of yours that simple "over do" it on their Facebook updates. I personal believe I was the reason they created this latest app was my personal "no" shortage of update posts.

Well technically not an "app", the cool part about the "CALL OUT" is it uses the most common Facebook function "tagging".  The agency and client (and now consumers) just uploaded posters that call out annoying Facebook behavior, and then ask people to tag their friends guilty of these types behavior. Facebook with its ever limiting restrictions on apps, this uses one of most common and inherent functions that all users are familiar with.

The legendary Crispin Porter + Bogusky Burger King "Whopper Sacrifice that required you to eliminate friends, this app lets you keep the friends, but let them know that maybe you didn't need to know about their "love of Friday's with a daily countdown" or the way "yoooooou streeeeech ooooout eeeeeeevery woooooord iiiiiin yooooouuuuur uuuuupdaaaate". Shortly after going live with The Burger King "Whopper Sacrifice Facebook disabled WHOPPER® Sacrifice after users love for the Whopper proved to be stronger than 233,906 friendships.

Like me, you likely have friends who have "over zealous" Facebook behavior and it has gotten out of control. You know the kind of update s, the ones that are calling you to comment on every single damn post. You’re not the only one.

 Since the app went live last week over 7,300 folks have tagged and told their Facebook friends you are posting too much and too frequently.

So here's your chance call out your friend’s annoying Facebook behavior! There are currently 14 different "call out" comments you can use. Simply tag your most annoying friends. They'll get the update and you might get your point across.

Big fun! Have fun!



CREDITS:
Chairman and Chief Creative Officer: Aaron Starkman
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Spencer Black
Copywriter: Neil Blewett
Producer: Jennifer Costello

Zig - New York Fries Call Out

Molson Canadian - Gear Up for Gold

Gear up for Gold. (Clcik here to get yours)

Molson Canadian launched a pretty amazing Facebook app for the Vancouver Olympics asking that all Canadian show their pride and "Cheer on Team Canada" with their own Team Canada Vancouver 2010 Winter Games Ice Hockey jersey for your profile pic.

Pretty simple experience that after just a few days (launched Friday February 12th the opening of the Olympics) and within 24 hours over 16,000  unique users signed up and changed their Facebook profile pictures to included a customized Team Canada jersey plus over 2,200 became members of the Fan Site. User can place their name and select an number as they desire (mine includes my street address).

This app will be part of the Molson Facebook presence, the "Gear Up for Gold" app is part of the Molson Canadian branded fan page, in order to get the jersey you must become a fan of that page, which currently has over 48,740 fans, of which over 16,000 of them generated the jersey app. This promotion has a much more important purpose, simply to get people to be fans of the Molson fan page so the next time they do something they're already be fans. Data mining at its best.

Simple idea that adds to the hockey connection and love that Molsons has had for over 50 years. Molson also has a dedicated hockey site for updates, events and engagement called Molson Hockey House.

Creative was developed by former Seneca College Creatie Advertising students (my shameless program plug) Creative Director was Aaron Starkman who was also recently named Chief Creative Officier at zig, Copywriter Neil Blewett, Art Director Spencer Black along with zig writer Scott Macgregor and designer Dylan Royal.

zig is a member of the MDC Partners group of agencies along with Crispin Porter + Bogusky, Adrenalina, Allard + Johnson, Targetcom and others.

Canada, lets see if we can get 2,000,000 supporters... that's likely the number of people who claim to have been at the gold medal game when we win.

Follow this link if you want to add your "Gear Up for Gold" love for Team Canada: 

http://apps.facebook.com/gearupforgold/

Seneca Creative Advertising and The YouTube/Cannes Lions

YouTube and Cannes Lions have partnered to search for two young creatives to win an all-expenses paid trip to this year's Festival and fill a new 38th place as Team YouTube in the 2009 Young Lions Film Competition and I have a couple of students who have entered the competition.

Since the close of entries, contestants have two weeks to generate as many views possible. Two separate winners will be selected by a panel of experts who will judge the ad based on creativity, number of views and video ratings. During the two-week period between May 17th and June1st for entrants to create a viral buzz around their video to drive as many public views and votes as possible by whatever means.

After June 1st, a panel of advertising experts will judge the shortlisted entries and select two winners based on overall creative execution of the brief and the videos' views, ratings, comments, votes and overall online footprint. The winners will be announced on June 5th: the prize for the two selected winners is an all-expenses paid trip to the Festival to take part in the Young Lions Film Competition as Team YouTube offering a fantastic exposure for young creatives looking to carve a role in the advertising or film industry.

The winners will unite and receive an all-expenses paid trip to Cannes to attend the Festival and compete as the 38th team in the prestigious Young Lions Film competition.

So I am hoping you will take the time a view my two student entries. It helps their cause, and feedback is always welcome.

Click. Enjoy. Vote.

Spencer Black – Art Director zig Toronto:

www.youtube.com/canneslions and type “spencer” into the search bar and give his video a thumbs up.


Robin Soukvilay – Current Semester 3 Student:

www.youtube.com/canneslions and type “billy” into the search bar and give his video a thumbs up.