A View From An AdGuy: Social Media To Dominate 2010 Spending. No Kidding! Here's A Qucik View Guide to What Works and Why.

About A View From An Adguy

I wasn't sure I would ever get into this blogging thing... ever. But the time has come and here is the home of my thoughts, advice, references, tales, passion and feelings on advertising and the life involved within.

When I decided this was to be a "new" method or additional "voice" to my teaching, motivating and inspiring for my students and friends, my first thoughts turned immediately to time.

TIME! Something we all value and never seem to have enough of. That will be my guide. TIME. I will use mine wisely and respect yours, making the post relevant and timely.

So welcome. Spend some of your valuable time here hopefully to learn, share, be inspired, and maybe even entertained.

Sunday, March 7, 2010

Social Media To Dominate 2010 Spending. No Kidding! Here's A Qucik View Guide to What Works and Why.

Stumbled upon this very easy to follow chart prepared by 97th Floor which is a leading SEO (Search Engine Optimization), social media and viral marketing firm based in Utah.

Some research indicates that over 80% of CMO's plan to link their annual revenues to their social media investment (survey by The CMO Club and Bazaarvoice).

It's no news flash but social media marketing is expected to dominate every CMO's conversation this year, but they or do you know exactly what to recommend. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?

Click to download a PDF version of the chart.

A View From An AdGuy