Stumbled upon this very easy to follow chart prepared by 97th Floor which is a leading SEO (Search Engine Optimization), social media and viral marketing firm based in Utah.
Some research indicates that over 80% of CMO's plan to link their annual revenues to their social media investment (survey by The CMO Club and Bazaarvoice).
It's no news flash but social media marketing is expected to dominate every CMO's conversation this year, but they or do you know exactly what to recommend. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?
Click to download a PDF version of the chart.