Saturday, April 17, 2010

Get Ready Calgary: The Art of Marketing is Coming

This is without a question a "Must See".

I had the pleasure of attending the Toronto Art of Marketing with my students and we all left inspired, motivated and had a better understanding of what will be ahead of us.

Highlights for me personally were author and creative director genius Sally Hogshead and social media guru Mitch Joel. Both will be attending the Calgary event.

The Art of Marketing event has a stellar group of speakers on tap. Best selling authors and industry influencers include Chip Heath on Strategy & Communications, Mitch Joel on Digital Marketing & Social Media, Max Lenderman on Branding & Experiential Marketing, Gary Vaynerchuk chats on the principlas of Personal Branding in the New Media Landscape, Chip Heath on Strategy & Communications, Sir Ken Robinson Innovation & Creativity and the brilliant creative thinking, career planning and insight strategist Sally Hogshead on Persuasion & Influence.
Building on the success of the SOLD OUT Toronto event, the one day conference features six internationally renowned bestselling authors and leaders who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues.

The program was developed to answer the questions that is currently being asked by advertisers and marketers, The Art of Marketing provided a clearer understanding of how marketing has changed, what role it now plays in the future.

The Calgary event will take place Monday, June 14th, at the EPCOR CENTRE for the Performing Artsand runs the full day.

Presented by The Art of Productions Inc. which designs and produces a collection of world class live events. Each event educates and entertains audiences from communities of interest by bringing together leading authorities and internationally renowned presenters. “The Art of…” programs are learning experiences where participants gain key concepts that can be applied to their professional and personal lives. Engaging and informative programming guarantees an educational and empowering experience.

The good people at The Art of Marketing wanted to make a special offer to those of you who are connected here in this community, so here's the deal: if you sign up to attend The Art Of Marketing  using this link you will get the special rate of $349 per person. Please use the promo code: RK28.

Tickets will likely go quickly, there are  two types of tickets available general admission seating which includes the full day conference and speakers fro $399.00 plus taxes. There is also VIP package that will include seating in the first 5 rows, lunch and copies of books from select speakers, this package is $499.00. The promo code will discount both packages.

I have no idea how the producers of this event can pull off a show like this with such a high-calibre list of speakers for only $349 a ticket (Canadian, no less), but that's your gain as you can easily see this truly a stellar group of speakers coming to Toronto.


Mitch Joel - Digital Marketing & Social Media

The day will kick-off with Mitch Joel the President of Twist Image, one of Canada’s best Digital Marketing and Communications agency. When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries."
He is has been named one of the most influential authorities on Blog Marketing in the world. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.
Currently Mitch has 14,320 followers on Twitter where he shares endless amounts of information. Mitch is without a doubt one of Canada's most influential contributors in Social Media.

Sally Hogshead - Persuasion & Influence

Sally Hogshead has it. Her message is very new and constantly timely. Business has changed, the world has changed, and Sally shows audiences how to stay ahead. She is about release on February 9th her newest book "Fascinate: Your 7 Triggers to Persuasion and Captivation". She is also the author of "Radical Careering - 100 Truths to Jumpstart Your Job, Career and Your Life." I have personally found great inspiration and assistance in my teaching my "career" planning classes in Sally through her blog and following her on Facebook and Twitter.
Her story is very unique, In her second year in advertising, Sally won more awards than any other copywriter in the U.S., and was called “the most successful junior copywriter of all time.” At age 27 she founded the West Coast office of Crispin Porter + Bogusky in the dual role of creative director/managing director. Her work has collected hundreds of honors, and been invited into showcases ranging from “Best Ads on TV” to The Smithsonian Museum of American History. In addition she was part of the team that won the $100,000 Grand Kelly prize for MINI Cooper.
Sally will deliver her unique style that has made her a fascinating speaker that electrifies audiences. Nine seconds. That’s the length of the average attention span today. Just nine seconds! People become distracted by the next product, the next ad, the next option. How can you possibly hold your customers’ interest long enough shape their opinion? She will share her thoughts and give answers on how can you break through the clutter to nail your next sales call, or motivate your internal team? For that matter, how can you influence any decisions?

Max Lenderman - Branding & Experiential Marketing

Max Lenderman of Crispin Porter + Bogusky is an outstanding writer and author, most notably "Brand New World: How Pauoers, Pirates and Oligarchs are Reshaping Business". Lenderman now serves as Director of OuterActive at Crispin, Porter + Bogusky, the most awarded advertising agency of the 21st century. He is the former Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work has won numerous industry recognitions, the latest including the 2009 Effie Award and the 2007, 2008 and 2009 Ex Awards.He previously founded and ran Gearwerx Experiential Marketing, Canada’s premiere experiential marketing agency, with offices in Montreal and Toronto. In addition, Lenderman is a founding board member of the International Experiential Marketing Association (IXMA)
Lenderman’s breakthrough publication, Experience the Message: How Experiential Marketing is Changing the Brand World, was a Business Book of the Year Finalist in 2006. It was his latest book, Brand New World that caught my eye this past summer and I share as a visionary "must read" for my students in terms groundbreaking marketing strategies and the new business models.
He has been interviewed by dozens of news agencies on the branding, communication and strategic subjects, including The National Post, The Montreal Gazette, The Globe and Mail, Report on BusinessTV, CTV, NOW Maagzine, The Hour, Marketing Magazine, Profit Magazine, CBC Radio: The Sunday Edition, and is a former columnist for Strategy Magazine.

Gary Vaynerchuk - Personal Branding in the New Media Landscape

Online marketing trailblazer Gary Vaynerchuk  is an entrepreneur whose dual identity as both business guru and wine guy has made him known as the “Social Media Sommelier.” A self-trained wine expert, he revolutionized the wine industry with his video blog, Wine Library TV (affectionately known as The Thunder Show), and grew his family wine business from $4 million to $60 million in five years. What raised Vaynerchuk’s notoriety even more than his business acumen was his foresight combined with his pioneering, multi-faceted approach to personal branding and business. While his youthful following broke down barriers in the wine industry, the business world (and Web 2.0) admired him for creating a new generation of branding, focusing on the Internet and leveraging social media tools such as Facebook and Twitter.
As his viewership swelled to over 80,000 a day, and his family’s wine business grew to over $60 million a year, he made television appearances on Late Night with Conan O’Brien, Ellen DeGeneres, NBC’s Today Show, CNBC’s Mad Money with Jim Cramer, and The Big Idea with Donny Deutsch, was featured in the New York Times, Wall Street Journal, USA Today, and has become a consultant for Fortune 100 companies, and a keynote speaker around the world.
In CRUSH IT! Why NOW Is the Time to Cash In On Your Passions how they can boost sales using the internet. He shows audiences how to find their passion, then step by step how to turn it into a flourishing, monetized business. Vaynerchuk’s speeches on personal branding, social media, and marketing at conferences such as FOWA, Strategic Profits, and South By Southwest have occasioned praise from established web denizens and earned him the admiration of countless bloggers and aspiring entrepreneurs. As the youngest winner of Marketwatch’s Business Award at 27, as well as being named to “Silicon Alley 100” - Silicon Alley Insider - 2008 and “101 Most Influential People in New Jersey” - New Jersey Monthly - 2009, Vaynerchuk is an icon in his industry  

Chip Heath - Strategy & Communications

Chip Heath is the Thrive Foundation of Youth Professor of Organizational Behavior in the Graduate School of Business at Stanford University. He is the co-author of the New York Times bestseller book Made to Stick: Why Some Ideas Survive and Others Die. Made to Stick has been translated into 29 languages, the last of which was Slovakian, and it was retired from the BusinessWeek bestseller list after a 24-month run. Chip is also a columnist for Fast Company magazine, and he has spoken and consulted on the topic of "making ideas stick" with organizations such as Nike, the Nature Conservancy, Microsoft, Ideo, and the American Heart Association. Chip's latest book, Switch: How to Change Things When Change Is Hard, written with his brother Dan, was released in February 2010 and is already a NY Times and Wall Street Journal best seller.

Chip's research examines why certain ideas—ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths—survive and prosper in the social marketplace of ideas. These “naturally sticky” ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders. A few years back Chip designed a course, now a popular elective at Stanford, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, How to Make Ideas Stick, has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers.

Chip's research has appeared in the Journal of Organizational Behavior, Quarterly Journal of Economics, Cognitive Psychology, Organizational Behavior and Human Decision Processes, Journal of Consumer Behavior, Strategic Management Journal, Psychological Science, and the Journal of Risk and Uncertainty. Popular accounts of his research have appeared in Scientific American, the Financial Times, The Washington Post, Business Week, Psychology Today, and Vanity Fair. He has appeared on NPR and National Geographic specials.

Chip has taught courses on Organizational Behavior, Negotiation, Strategy, and International Strategy. Prior to joining Stanford, Professor Heath taught at the University of Chicago Graduate School of Business and the Fuqua School of Business at Duke University. He received his B.S. in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.

Sir Ken Robinson - Innovation & Creativity

Sir Ken Robinson, PhD is an internationally recognized leader in the development of creativity, innovation and human resources. He has worked with governments in Europe, Asia and the USA, with international agencies, Fortune 500 companies, and some of the world’s leading cultural organizations. In 1998, he led a national commission on creativity, education and the economy for the UK Government. ‘All Our Futures: Creativity, Culture and Education’ (The Robinson Report) was published to wide acclaim in 1999. He was the central figure in developing a strategy for creative and economic development as part of the Peace Process in Northern Ireland, working with the ministers for training, education enterprise and culture. He was one of four international advisors to the Singapore Government for its strategy to become the creative hub of South East Asia.

For twelve years, he was Professor of Education at the University of Warwick in the UK and is now Professor Emeritus. He has received honorary degrees from the Open University and the Central School of Speech and Drama; Birmingham City University, Rhode Island School of Design, Ringling College of Art and Design and the Liverpool Institute for Performing Arts. He has been honored with the Athena Award of the Rhode Island School of Design for services to the arts and education; the Peabody Medal for contributions to the arts and culture in the United States, and the Benjamin Franklin Medal of the Royal Society of Arts for outstanding contributions to cultural relations between the United Kingdom and the United States. In 2005 he was named as one of Time/Fortune/CNN’s Principal Voices. In 2003, he received a knighthood from Queen Elizabeth II for his services to the arts. He speaks to audiences throughout the world on the creative challenges facing business and education in the new global economies.

His new book, a New York Times Best Seller, 'The Element: How Finding Your Passion Changes Everything' (Penguin/Viking 2009) is being translated into sixteen languages.
Sir Ken was born in Liverpool, England as one of seven children. He is married to Therese (Lady) Robinson. They have two children, James and Kate, and live in Los Angeles, California.

The Art of Marketing - Calgary Monday, June 14th, 2010
9:00AM – 4:30PM
EPCOR CENTRE for the Performing Arts – Jack Singer Concert Hall
205 8th Avenue S.E.


Anonymous said...

there is always something interesting on this blog

Anonymous said...

i have been following this blog for some time now, good job by the way

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