Monday, April 26, 2010

A Monument To An AdGuy... A Monument to Men From Phillips and Crispin Porter + Bogusky Europe.

Are you a vulnerable man?

If so, then this crazy new interactive concept which was recently launched by Phillips and created by Crispin Porter + Bogusky Europe wants you to create a statue of yourself. It's pretty simple, go to the "Male Monument" website, post and image and provide a creative reason as to why you're worthy of an actual tangible reproduction of the monument you create online.

Using either your webcam or upload a photo from your files you can create a "monument" to yourself including adding  pigeon on your shoulder. The site employs a simple face recognition software that has been used on other online applications such as the uber-successful CP+B effort for Old Navy "SuperModelquins" and recently the Burt's Bees Blender campaign by Baldwin& of Durham.

Judges from Philips and CP+B will select two winners, each of whom will win an 80cm (approx 33 inches) monument of their entry. The winners will be announced on June 15, 2010.


Executive Creative Director: Gustav Martner 
Content Manager: Louise Aslund Olow
Art Director: Mats Tellving, Mattias Berg
Copywriter: Tobias Gronberg, Mikael Andersson
Designer:Tobias Pettersson, Daniel Kvist
Senior Interactive Developer: Erik Sterner
Flash Developer: Mats Soderlund
Motion Designer: Jorgen Bengtsson
Flash Developer: Kristian Sallberg

1 comment:

Susan said...

I chose the metrosexual body.. it looked quite amazing lol.

Great spot and I enjoyed the addition of having the "MadLibs" like drop down menu near the end (engraving) for more fun.

Thanks for sharing Anthony :)

TNB | Distributed by Deluxe Templates