Saturday, October 17, 2009

Students Walk the Streets of Toronto’s Creative District - Annual Fall Tour of Interactive Studios



Students again walked the streets of Toronto’s creative district for the annual Fall Tour of Interactive Studios.

Like a great wine, the Fall Tour of Toronto Interactive Studios now in the fourth year of operation, has aged well and was a total success.

The tour is once again filled up, and quicker then ever. The Tour was founded in 2005 by Tim Willison, the director of Oddly Studios Inc., a multimedia development shop that brings ideas to life in a refreshingly creative manner once again brought together a brilliant team of planners and agency partners to deliver a great day of information, insight and new found passions in many. I think I enjoyed hearing most, "wow, I could really dig working here", or "what these guys do is what I have dreamed I want to do".

Toronto based students from the Seneca College Digital Media Arts and Creative Advertising programs, along with Sheridan and Conestoga colleges, University of Toronto and the Ontario College of Art and Design easily offered the tour more then 200 participants who all got to see  more participating agencies than ever before.

The tour stops included Taxi, Blast Radius, Sapient, Organic, Grip Limited, Critical Mass, Cossette, Henderson Bas, Oddly Studios, Amoeba Corp, Teehan+Lax, John St, MacLaren McCann, Secret Location, Idea Couture, Agency 59, Espresso, SociMedia and Studio 407.
Each agency made various staff available to answer questions about their agency and the industry as a whole. Q & A was the highlight of the each visit I attended. The questions ranged for 'How did you guys think of that", "where did you go to school", "who do I talk to to get a job here", to a frequently asked; "do you like your job". All questions got answered.


Tour participants are permitted to enter studios to see the day to day operation and talk with experienced professionals in the Interactive industry. “They’ll locate possible new hires,” Willison said. “But everybody also has the idea that we’d like to see Toronto shops competing globally, not just with each other. By doing this, we’re building a stronger industry.”

The visits are billed as part learning experience for students, part recruitment tool for the agencies.
“They’ll locate possible new hires,” Willison said. “But everybody also has the idea that we’d like to see Toronto shops competing globally, not just with each other. By doing this, we’re building a stronger industry.”

Working alongside the faculty of Seneca, Sheridan, OCAD, and the University of Toronto, this event introduces emerging talent of interactive media programs to respected thought leaders of digital media by having them open their interactive studio doors for a one-day-only special event.

The tour is once again filled up, and quicker then ever. Founded in 2005 by Tim Willison, the director of Oddly Studios Inc., a multimedia development shop that brings ideas to life in a refreshingly creative manner once again brought together a brilliant team of planners and agency partners to deliver a great day of information, insight and new found passions in many. I think I enjoyed hearing most, "wow, I could really dig working here", or "what these guys do is what I have dreamed I want to do".
Happly, Tim and his crew managed to leave nobody on the waiting list which is the true testiment to the enevt which is centered around the introduction to the "realitites" of what is ahead for copywriters, art directors, graphic designers, web designers and coders.

This was a huge effort of the team, working in concert with the studios of the tour. Willison added, "The scheduling had us all going a little mental for a few days, but with the right cooperation and everyone pitching in I’m pleased to say we have now finalized the routes, the groups, and all the times and I expect a brilliant day ahead".

Tim, it was truly brilliant, and weather cooperated perfectly... and 2010 planning has begun.

Click here to see the highlights of the 2008 tour.

Once available I will post details and highlights of this years tour.


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