We've only waved goodbye to Christmas but already Cadbury has released a new campaign to push Crème Egg in advance of Easter were a bunch of eggs find ever-more cunning ways to avoid becoming goo-ey.
The 'Here Today, Goo Tomorrow' ads celebrate all that's good about Cadbury Creme Eggs… getting down to the goo!
Saatchi London created Nine :10 second TV executions that reveal the lengths that the Eggs will go to avoid becoming goo, but in the end well… "goo" it is. The spots include and involve a flip trash to the trash bin, egg slicer, blender, foot pump, hairdryer and even the executive desk toy, Newton's Cradle. Brilliant!
Senior Brand Manager for Cadbury Creme Egg, Michelle Goodes, said, "This work celebrates what's great about Cadbury Creme Eggs – that amazing goo – but in an edgy, fun way that's totally true to the brand."
The TV executions has launched on various satellite channels and will screen on regular television mid-February.
They will also be supported by bus banners showing eggs diving and splatting, and six-sheet posters where the eggs have jumped off buildings.
But the best piece in the campaign is the outstanding use of Out of Home Transit Shelters in London. Taken from the carnival game "groundhog" smashing, passers-by can get involved by slap, fisting or punching the video boards and scoring (goo-in if you will) as many hits you can.
Agency: Saatchi & Saatchi, London
View the Complete Television Campaign Link: http://t4w.blogs.com/spinningaround/2008/01/cadbury-here-to.html