Virgin Toronto - "Screw you Recession!"

Virgin Mobile erected this in-your-face "sign domination" at the corner of Yonge Street and Dundas Street (or "Dundas Square", if you must live with our New York inferiority complex) in Toronto a couple of week agos.

It's part of a larger campaign rolling out over the next few weeks. But you have to love the "Screw you recession!" that screams out to the street below.

The smartphone ad on the bottom of the billboard tower is the first time I've seen the word "recessionista" or "chic-onomics."

Let's watch for the rest of the campaign.

I have always said, "Nothing puts a smile on your face like a Virgin"... sorry!