Saturday, February 28, 2009

"Are We Telling Stories, or Are We Just Playing Games". Lee Clow and Alex Bogusky Talk. ~ Best of A View From An AdGuy.

Lee Clow, Global Director of Media Arts, TBWA Worldwide and Alex Bogusky, Partner, Crispin Porter + Bogusky (NOTE: Click on image for link to watch the video)

Lee Clow did some of the best campaigns back in the 1980's and 1990's, and at that time advertising was all about TV commercials, radio spots or print ads. (ahhhhhh the good old days, ha?) One of the greatest spots Mr. Clow gave the world just celebrated its twenty-fifth anniversary, the Apple Mac 1984 spot.

"Are we teeling stories, or we just playing games".
"The changes that technology has brought won't change the basic element of what we say, just where we will be saying".
"The Internet opened up a whole new world for us, it's a great time to be in this business".
That is the reason why it is so encouraging to hear Lee talk, and together with Alex Bogusky, who is one of the ad-revolutionary, about the fundamental changes in the industry.

Clow talks about the massive shift from a "monologue" to a "dialogue" and that advertising has to be a constant conversation and every piece we create has to interact with the audience.

What an attitude! Instead to be frightened by all that weird stuff, he wants to explore the possibilities and create something exciting with it. The vision never dies.

Watch this 28 min video and get inspired by these 2 guys and their work.

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