Saturday, June 19, 2010

Australia - "Where Men Are Men and Sheep..." Here's How The Socceroos Prepared for The FIFA World Cup.

Okay, bad jokes aside but Australia is the land that claims "Men are Men and Sheep Quiver". So exactly how did the "Socceroos" prepare for the long journey to Africa for the FIFA World Cup™ 2010?

To prepare for the 2010 FIFA World Cup™, the Australian football team was involved in a secret training camp. So secret it was kept from media, fans, friends and even those closest to the Football Federation Australia. The team flew over to South Africa last year to prepare for the extreme conditions they are likely to face.

Optus Telecommunications is an Australian leader in integrated telecommunications, delivering cutting-edge communications, information technology and entertainment services. They are traditionally known for its ads that bring the world of animals and mankind together.

The spot features a young "Soccerroo" fan who discovers the training ground where players are engrossed in an intense practice session with fierce creatures like rhinos, crocodiles and elephants. The voice-over concludes that “With Optus behind football anything’s possible”. Behind-the-scenes footage and downloads are available through the Optus football site and YouTube Channel.

Optus - "Secret Training Camp"

Created by M&C Saatchi Sydney under ECD Ben Welsh. The ad features Australian players Tim Cahill and Lucas Neill.

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