Monday, June 14, 2010

Nike Carves Its Own World Cup 'Mount Rushmore' for "Write the Future" Campaign

Located on the Cromwell Road in West London, Nike has craved the faces of four of England's famous football faces playing upon the famous Mount Rushmore which features American presidents George Washington, Thomas Jefferson, Theodore Roosevelt and Abraham Lincoln.
The installation is 75 metres long, is 16 metres high and two metres deep making it the biggest "ambient" ad in the UK and is predicted to be seen around six million times in the lead up to the opening game against the USA squad.

The rock sculpture billboard idea began five months ago when the faces of Wayne Rooney, Rio Ferdinand and James Milner, as well as absentee Theo Walcott were electronically scanned to produce a lifelike reproduction of their features with each face then being perfected in intricate detail by a team of dedicated craftsmen and sculptors in a secret location Essex.

And the four giant faces, each weighing 700 pounds, and were transported and installed on the site in West London. The painstaking effort came before Walcott's surprise omission from the England World Cup squad.

The build at the Cromwell Road site took over five days to complete and will be in position until Sunday 20th June.

NIKE - "Write the Future" Cromwell Road Sculptures

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