Monday, June 14, 2010

If You Believe In It, They Will Come. FIFA World Cup "Support The Bid" Spot.

Based on a true story.

This spot was produced for the organizing committee to get the South African population behind the bid for the 2010 FIFA World Cup as many around the world began ot think that it was a mistake to have given the World Cup to South Africa. It all began with Wimpie le Roux, FCB's business unit director for FNB, in late 2006, when (South African marketing and advertising site) ran a column from Chris Moerdyk relating the true life story of an incident he witnessed at Cape Town International, which involved a cynical South African being put in his place by an Australian tourist.

"The creative team saw the story on Bizcommunity and at the time they were busy with conceptualising a television campaign to announce FNB's involvement in and support for the 2010 FIFA World Cup," said Le Roux. "They then sought and got permission to 'redo' the story as part the FNB advertising campaign.

The rest is history.

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