Tuesday, June 1, 2010

NIKE Write The Future World Cup Campaign

There is so much to write about for this post I am not sure I can get all in.

But here's what got it all started. A brilliant and beautifully produced piece... then the added on spots.

NIKE Football: WRITE THE FUTURE - Full Length

NIKE Football: WRITE THE FUTURE - Rooney Groundsman

NIKE Football: WRITE THE FUTURE Rooney Caravan


Ryan Thomas said...

The youtube moment in the first spot makes me smile.

W+K is not only getting people excited but telling a future generation of stars what their dreams should look like.

No one who has ever played sports has not dreamed of their life changing from that one "hero moment".

Souki said...

well said.

I love the Write the Future shot for the idea as much as the raw, but sleek editing.

Dusik said...

I always loved Nike commercials. But my favorite were these: http://www.youtube.com/watch?v=ajvFvOD7nGY

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