Official World Cup sponsor Budweiser and agency DDB Chicago takes the great tradition of "jersey" swapping to a new level in this spot.
The "Swap" is a traditional exchange of mutual respect amongst players, The spot takes it to spectators, strangers, neighbors - you get the point. The idea is so simple and why I like the concept.
The love spreads contagiously across the world as people swap pets, wigs and more. In the end make sure what you swap is worthy... the guy at the end accidentally swaps his Budweiser with a pretty lady and fruity drink. Thank goodness the bartender is there to save the day and give him a new one.
BUDWEISER - "The Swap"
Advertising Agency: DDB, Chicago, USA
Chairman and Chief Creative Officer: Bob Scarpelli
SVP, Group Creative Director: Barry Burdiak
VP, Creative Director: John Hayes
Creative Director: Dan Strasser
Art Director: John Baker
Copywriter: Mihai Botarel
Producer: Richard Chambers