Sunday, April 26, 2009

If They Lend You Money... A Banking Spot Like You've Never Seen.

This spot makes me feel that there is hope in the world.

Banks spots have in recent years found new ways to ask for your business but they have become cgi-megasoids or “We will do anything including bending over backwards and spitting nickels out our assets to give you great service”.

So here’s a spot from Argentina that would never run in the US and likely not here either.

A refreshing story of the way a bank can change.

Oh, did I mention inclusion of a transgender character. Bravo!!!

video

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