Monday, April 13, 2009

The Unicef Tap Project - Vegas

You don't have to be a celebrity to make a difference.

On World Water Day, March 22, 2007, hundreds of restaurants in New York City invited customers to donate just $1 for the tap water they usually enjoy for free.

All the money raised through the Tap Project helps UNICEF save lives by providing safe drinking water to children around the world.

The Tap Project was born with the vision of David Droga and Droga5 of New York. The idea is to offer patrons of New York City restaurants --where tap water is served for free-- the opportunity to pay a dollar for the same water poured from a bottle bearing a special seal created by Droga5.

In short, the project asked restaurant goers to donate one dollar for a privilege we all take for granted. Proceeds will go to UNICEF's various efforts to make clean drinking water available to the 1.1 billion people who have none.

"We're asking people to consider donating a dollar for the privilege of living in a First World city," Droga says. "The payoff is that we've done something empirically good."

Thanks to every restaurant, customer, donor, and organization who contributed to the Tap Project and helped make the first year a success! The Tap Project will be in cities across the country

Here are examples of this years "Tap Project - Vegas" campaign. Fun, while offering the true nature of Vegas.

Advertising Agency: R&R Partners, Las Vegas, USA
Group Creative Director: Arnie DiGeorge
Senior Art Director: Mark Naparstek
Copywriter: Chris Hagan
Photographer: Roger Hagadone
Retouchers: Liv Ducci Playground

In addition to these ads take a moment to view the "Tap Project" video.

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