Tuesday, April 21, 2009

Excellent Insight... But Is It Clear.

When an insight is simple. The message is crystal clear.

Change the oil... car lasts forever.

This spot was created in Singapore for Castrol Oil and the Austrailia market.

Not sure if it's a cultural thing, but the line sounds odd. "...forty years and no one changed the oil". I get it... no one ever changed from "Castrol", but the line of copy as presented does not ring clearly?

Hmmmmm.

Enjoy.


video

Credits:
Agency: Ogilvy & Mather, Singapore
Creative Director: Kevin Geeves

Country: Australia

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