A few weeks back there were many a blog and advertising websites that posted this wonderful "ambient" out of home piece promoting the television show "True Blood".
This was done in New Zealand for the television network "Prime".
My first thoughts turned to safety and weapons... but quickly upon closer view the "stakes: were fixed to the sign with screws (look closely at the screws at bottom).
As all great ambient pieces the public loved it and soon they figured a way to take a piece of action home.
No reports of vampire sittings were noted or any illegal use of the stakes appear on the local police blotters.
Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Chris Schofield, Billy McQueen
Art Director: Iain MacMillan
Copywriter: Antony Wilson