Wednesday, February 10, 2010

An Advertising Installation That is Making A Difference An Environmental Difference

Here an interesting if not brilliant piece that has been making the rounds since the fall, but it certainly is timely when we look to how we can suggest a simple idea that can change attitudes... specifically in terms of the environment. (Note: Video starts in Swedish but the details are presented in English) 

Every day thousands of cars are driven to and from Swedish airports. Every car holds only 1 or 2 people on average which is to be compared with the Airport Coach Servie which can that takes over 50 people at a time. Needless to say, taking a single car makes no sense whatsoever from an environmental standpoint.

To highlight this, an enormous bus was built out of 50 cars on the side of the highway to the airport. I do question what the "Carbon Footprint" is for the bus. The website, has a "live" camera that not only shows the installation 24/7 but also analyzes the image and also tracks each and every car going by. This data is then being used to highlight just how much emission we could save just by going by bus instead.

You can go to the services website to view a meter that gives a statistical update:

Advertising Agency: Acne Advertising
Set designer: Johan Sjölin - ArtnDito & Urban Lisinski - Dekor Klippan AB
Web agency: Acne Digital

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