Saturday, February 13, 2010

The Future? Maybe. Creepy? 100%. Brilliant? Absolutely. Repo Men The Movie's Crazy Integrated Campaign

This campaign for the upcoming movie Repo Men will sit in one of two places with you. Bizarre or Brilliant.

Bizarre, in terms of the number of folks that will without question pass this around as real. Remember the German Sprite ad? Brilliant, absolutely in terms of the pass along and buzz it will create.

Tired of waiting on the donor list for a new human heart? Well this viral (no pun intended) campaign is gaining momentum and buzz, specifically with the 19-24 target. So good in fact one of students was ready to do a presentation on the subject of cutting-edge artificial organs for his trends class. Had him fooled. I needed ot kick my 64Kb memory into overdrive to recall the failure of the Jarvik heart. But maybe one day.

The campaign is created around the concept of what was once a privilege only enjoyed by professional military personnel and the wealthy is now available... to YOU. Take responsibility, take charge...improve YOUR life today. Read on to learn more about The Union...they care.

Yikes... if this was the real world. My question is will OHIP (our provicial/national health care system) cove the cost or will you in debt for your remaining days.

The website, at first site is vey believable, right down to the About Us, Financing, Career Opportunities. The claim of "The Union", that prides "ourselves" on providing the world's most cutting-edge technology in organ replacement.  The name "Artiforgs" is short for artificial organs, which in the movie were originally developed to extend the lives of soldiers wounded in combat, can't argue about that opportunity.

The basic Synopsis of Repo Men is a futuristic action-thriller were humans have extended and improved our lives through highly sophisticated and expensive mechanical organs created by a company called "The Union".  The dark side of these medical breakthroughs is that if you don't pay your bill, "The Union" sends its highly skilled repo men to take back its property, of course with no concern for your comfort or survival. Jude Law plays Remy, one of the best organ repo men in the business.  When he suffers a cardiac failure on the job, he awakens to find himself fitted with the company's top-of-the-line heart-replacement as well as a hefty debt.  But a side effect of the procedure is that his heart's no longer in the job.  When he can't make the payments, "The Union" sends its toughest enforcer, Remy's former partner Jake (sadly Academy Award® winner) Forest Whitaker), to track him down.

Repo Men is directed by British fimmaker Miguel Sapochnik and the Screenplay was deveolped by Eric Garcia & Garrett Lerner and Based on the Novel "The Repossession Mambo" by: Eric Garcia.

Personally, based on the viral "sends" by my students titled: "You gotta see this ad", makes me think that the campaign created by goodness Mfg  will be a total success.

Recently Trailer Park acquired goodness Mfg., the creative and strategy boutique based in Venice, CA.  This combination gives goodness Mfg and Trailer Park, a full integrated and postproduction company with nearly 300 employees. The combined agency will pursue advertising business under the goodness Mfg. banner, while Trailer Park will serve as the calling card for its entertainment clients (as it has since Trailer Park launched in 1994).

goodness Mfg. was founded by five former execs at Crispin Porter + Bogusky (CP+B). The three creative leaders of the agency -- Paul Keister, Tom Adams and Bob Cianfrone -- are best known for their contributions to groundbreaking campaigns at CP+B such as Burger King's Subservient Chicken, the anti-tobacco campaign Truth, IKEA's Lamp, and the launch of MINI. Recently goodness Mfg. gained a significant profile based on its online campaign and website launch for Google's Nexus One smartphone.  Additional goodness Mfg. clients include LucasArts, Nestle and American Cancer Society.

As for the film at the box office... likely a couple of good weekends. Damn good thing this movies opens on April 2nd and not the 1st.

Jack Soda

Mattress Ad

SuperDry Deodorant Ad

Official Movie Trailer

Goodness Mfg: Website
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1 comment:

The F Word said...

That's crazy.

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