Droga5 - Puma HardChorus Lets You Send Valentines Day Love with Your Mates

Droga5 created a brilliant Valentines message for client Puma and football (soccer) fans who just can't express themselves to their loved one. A perfect way to help you send Valentine wishes to the one you love because they know where your heart will really be on February 14, as part of the Love=Football campaign.

The spot for Puma is offering manly men a Valentines Day apology just in case they have to forgo the lovers' celebration in order to watch a football match. Good thing most of English Preinmer League teams have the weekend free or taking part in FA Cup games.

Hosted at www.pumahardchorus.com/ the campaign, created by Droga5, features two films, one for Italian and one for UK audiences, each of which features a group of thuggish football fans performing a Savage Garden's cheesy love classic, 'Truly Madly Deeply'.

For the Italian speaking world there’s a version of Umberto Tozzi’s 1977 hit "Ti Amo".

Creative Chairman: David Droga

Executive Creative Director: Ted Royer

Associate Creative Director/Digital: Neil Heymann

Copywriter: Erik Hogfeldt

Art Director: Petter Hernmarck