Saturday, February 13, 2010

Droga5 - Puma HardChorus Lets You Send Valentines Day Love with Your Mates

Droga5 created a brilliant Valentines message for client Puma and football (soccer) fans who just can't express themselves to their loved one. A perfect way to help you send Valentine wishes to the one you love because they know where your heart will really be on February 14, as part of the Love=Football campaign.

The spot for Puma is offering manly men a Valentines Day apology just in case they have to forgo the lovers' celebration in order to watch a football match. Good thing most of English Preinmer League teams have the weekend free or taking part in FA Cup games.
Hosted at the campaign, created by Droga5, features two films, one for Italian and one for UK audiences, each of which features a group of thuggish football fans performing a Savage Garden's cheesy love classic, 'Truly Madly Deeply'.

For the Italian speaking world there’s a version of Umberto Tozzi’s 1977 hit "Ti Amo".

Creative Chairman: David Droga

Executive Creative Director: Ted Royer

Associate Creative Director/Digital: Neil Heymann

Copywriter: Erik Hogfeldt

Art Director: Petter Hernmarck

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