This interview created by Shoulders of Giants (Shoulders of Giants) takes us into the mind and thinking of Dan Wieden – Founding partner at Wieden and Kennedy Advertising in Portland, Oregon and was the creator of Nike’s “Just Do It” tagline. He talks briefly about creating and communicating ideas about brands. The realationship that must be transparent and trusted.
What he speaks of is making your communication – your art, design, music – about being human. Tell a story, stir emotions but be authentic about your passion.
These principles will never get old.