"If you can think it... then it can be done". That was the mantra that my mentor Ken Coleman told me while I studied advertsing and graphic design. So here is a concept that just might "fly"... literally.
How about a floating in the midnight sky you "brand". Flyfire, aims to transform any ordinary "space" into a highly immersive and interactive display environment. Not an ad on the moon... but close.
MIT's "SENSEable City Lab" and Aerospace Robotics Embedded Systems Laboratory aka "ARES Lab" have teamed up to create Flyfire, essentially, a flying cloud of mini helicopters that individually act as pixels and together, work as a revolutionary new three dimensional display of digital information.
WOWzer! The digitally controlled mini-copters each contain small LEDs and can be choreographed into three dimensional, free-form digital displays and with recent advances in battery technology and wireless control then "anything" is truly possible.
According to the Firefly site, "It aims to be a step towards 'smart dust'— the idea that computing is becoming increasingly smaller, addressable, pervasive - and persuasive."
In its first implementation, the Flyfire project sets out to explore the capabilities of this display system by using a large number of self-organizing micro helicopters. Each helicopter contains small LEDs and acts as a smart pixel. Through precisely controlled movements, the helicopters perform elaborate and synchronized motions and form an elastic display surface for any desired scenario.
With the self-stabilizing and precise controlling technology from the ARES Lab, the motion of the pixels is adaptable in real time. The Flyfire canvas can transform itself from one shape to another or morph a two-dimensional photographic image into an articulated shape. The pixels are physically engaged in transitioning images from one state to another, which allows the Flyfire canvas to demonstrate a spatially animated viewing experience.Flyfire serves as an initial step to explore and imagine the possibilities of this free-form display: a swarm of pixels in a space.
Okay, dare to dream. "If you can think it, then it can be done".