Friday, May 15, 2009

Really It's Fu@king Money. Creative Brilliance IV.


Abraham Lincoln and Clara Schumann in Bontrust ad

BonTrust, a German financial planning company, have provided a sexual take on the international financial market in "Money Love", an animated commercial developed at Optix, Hamburg for ad agency Grabarz & Partner, Hamburg.

The ad brings together the English pound, the American dollar, the Chinese yuan in a NSFW romp. Clara Schumann, whose face appeared on the 100 Deutsche Mark note, stars as the femme fatale with a British 20 Pound body. The explicit activity between Schumann and Lincoln is sure to elicit a range of reactions from the British, Germans and Americans who love their currency. Fortunately for the agency, Mao’s involvement with Clara is only hinted at. Yet who knows how the Chinese will react!

Optix has made a world completely made out of banknotes, with explicit characters, Clara Schumann, Abraham Lincoln and Mao Tse Tung. The team focused their research on the characters and the appropriate furniture, buildings, bridges, landscapes, and clothing styles. An origami feel for the world was created in 2D style frames. The team spent hours making origami figures out of dollar and pound notes, providing inspiration for the 3D characters were created in Softimage XSI. Each character received an individual animation rig. With this digital skeleton we defined positions, rotations as well as the movements of the particulars.


video

Credits

Title: Increase In Currency
Agency: Grabarz & Partner, Hamburg
Creative Directors: Fedja Kehl and Paul von Mühlendahl.
Animation: Optix Digital
Director Andreas Pohl

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