Friday, May 8, 2009

Canada @ One Show. A Good Showing for Canada. A Great Showing for Seneca.

The 34th Annual One Show announced the winners of the Gold, Silver and Bronze Pencils at the Frederick P. Rose Hall at Jazz at Lincoln Center last night.

Proudly, my program at Seneca College sends congratulations out to copywriter alumni Steve Persico, and his partner art director Anthony Chelvanathan, For their work on the James Ready outdoor campaign. They worked along side with another Leo Burnett Toronto team of writer Sean Barlow and art director Paul Giannetta. Judy John and Israel Diaz oversaw the work as creative directors. In addition to Mr. Persico, Seneca Alumni Aaron Starkman also brought home a Silver Pencil for IKEA - Carol's Lowe Voice Radio Spot.

Doug Agency picked up a Silver Pencil for its “Scooter” spot on behalf of the Canadian Film Centre’s Worldwide Short Film Festival. It was the first Pencil for Ian Schwey, associate creative director at Doug.

“The One Show is one of the most difficult in the world,” said Schwey. “We’re happy to win for something like a film festival, because the judges have been tougher with smaller clients like that in the last three or four years.”

Widely regarded as the advertising industry's equivalent to the Oscars, The One Show honored the year's finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content.

More than 600 advertising professionals and New York VIPs gathered to celebrate the winners at the gala event produced by The One Club, the world's foremost non-profit organization dedicated to recognizing excellence in advertising and design.

One of the evening's highlights was the presentation of the first-ever Green Pencil Award honoring excellence in the field of environmentally conscious advertising, which was presented by famed hip hop superstar and Hollywood film star Chris "Ludacris" Bridges to Goodby, Silverstein & Partners/San Francisco for the Haagen-Dazs Honey Bees integrated branding campaign.

Top honors for "Best of Show" went to CumminsNitro/Brisbane for Queensland Tourism "Best Job in the World" integrated branding campaign. The campaign featured a contest where the winner receives $150,000 Australian dollars and a 6 month "job" as an island caretaker overlooking the Great Barrier Reef.

"The One Show has received support from all over the world. This year is truly a showcase of brilliant new ideas and it is inspiring to see so much cause-related advertising," says Mary Warlick, CEO of The One Club.

The top Pencil winners at this year's One Show include:

United States - 8 Gold, 15 Silver, 16 Bronze
Australia - 2 Gold, 2 Silver, 2 Bronze
Malaysia - 2 Gold, 1 Silver, 2 Bronze
Canada - 1 Gold (DDB Vancouver - Midas, Vancouver), 3 Silver (zig - IKEA, Doug - Canadian and Leo Burnett Toronto - James Ready)
United Kingdom - 4 Bronze
Argentina - 1 Silver, 2 Bronze
Thailand - 1 Silver, 2 Bronze
Brazil - 3 Bronze

A complete list of 2009 One Show Gold, Silver and Bronze Pencil winners and finalist entries (including agency and award title) at

Doug Agency: “Scooter” Canadian Film Centre’s Worldwide Short Film Festival

zig: Carol's Low Voice Radio IKEA Canada

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