Tuesday, May 12, 2009

Hello Alex... Hire Me.

They say that desperate times call for desperate measures.

We've already seen one unemployed copywriter willing to bare all to grab attention in his quest for a job. We even had a desperate plea from a filmaker/creative wanting David Droga's attention... fail.

Now, a former Publicis Vancouver copywriter is imploring Twitter users to spam Alex Bogusky in the hope of landing his dream gig at Crispin Porter + Bogusky.

The basic idea: Chris Kahle will donate $1 to charity for the first 200 people who send Twitter messages to Bogusky urging him to hire Kahle.

The message is to include a link to Kahle's site, where he's penned a "Dear Alex" (and interactive creative director Jeff Benjamin) letter that says he can't shake a recent visit to the shop's Boulder, Colo., headquarters. "Where normally I'd be playing free-association drinking games by myself and inventing new words to rhyme with smegma, now I just think of you guys." Touching. I have no doubt he'll get dozens of people to pass on his message—several already have—but I'm not sure this is going to fly. For one thing, Bogusky has already said he doesn't read his Twitter replies. More important, this effort is enthusiastic but comes up a bit short in subtlety.

It's funny that ad people can see a new media vehicle and immediately leap to the idea that the best way to use it is to bombard someone with messages. Sadly, it was a reason Alex left twitter in the first place. Now he is back, or is he? Remember that recently Current's Jordan Kretchmer, whose TwitteRFP led some shops to carpet-bomb him.

Okay, now if I can only get Alex to extend me the first "CP+B 50 Year-Old Internship Program" I open to any ideas... send me your thoughts.


Anonymous said...

wow is that ever lame.

1) it reeks of desperation.
2) its not innovative, creative, or at all demonstrates what this guy has to offer.
3) its not smart.

4) I'm in the middle of Seth Godin's "All Marketers All Liars", and would recommend it to this creative. if i was AB, I'd be annoyed, and see this act of desperation as just that "desperation". Its all about selling a story rather than a product. Even if I did make my way to this guy's webpage, no matter how genius his work may be, he's already sold me on his story of annoyance and desperation, and so his product, no matter how good, will reek of that same desperation/annoyance.

if this guy gets the job, i'll eat my shorts.

Soukvilay said...

"In the middle of the meeting, the client spat on the conference room table and said: 'You have just seen me do a disgusting thing. Ugly word, spit. But you'll always remember what I just did.'
(Sullivan 3)

-Luke Sullivan. "Hey Whipple, Squeeze This"

This post reminded me of that. Here's a question for all bloggers reading this blog:

if you had to choose, which is better - to never be noticed or to be noticed in an annoying and desperate spotlight.

Does the "there's no such thing as bad press" phrase still apply? In my opinion, maybe not anymore...

what do you think?

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