Saturday, May 9, 2009

When Media Goes Green. The Natural Media Company.

Here's an idea that has been part of our lives in Toronto for decades... at least for those travel along the Gardnier Expressway and The Lakeshore here in Toronto. But now here's a company that caught my attention on a much grander scale.

As I have said, "If you can think it... it can be done". It is the concept behind the ever growing need to be unique in the advertising world.

CURB claims to be the world's first natural media company. They offer a range of highly effective media solutions solely using natural earth elements.
We have created a portfolio of unique eco-advertising services and a crack green team of creative experts, to provide clients with outstanding natural marketing which impacts on their target consumer without impacting on the environment.

Our natural media has already achieved worldwide coverage and put simply we offer a viable and effective choice for clients and agencies looking to integrate nature into their marketing communications.

CURB has a unique portfolio of media ideas, all are considered "sustainable media", with a minimal cost to the environment. The idea is basic, a team experts use only sustainable earth elements to create everything from national advertising campaigns to astounding corporate art.


I know it's spring time, but imagine next winter, SnowTagging. Branding and advertising in snow. Quite simply Snow Tagging allows our clients to brand snow...anywhere!!! From 100 to 100,000 imprints, while generating publicity from campaign.

Some the most unique work falls in a category called, H2Show. The H2show media is the ultimate wow factor!

CURB's H2show (see video below) is a media which a creative solutions using just water. CURB uses a unique information waterfall which can literally shape brand logos and imagery in water, the waterfall can be set up anywhere from 6-60 meters while the "machine" can drop any message within a waterfall or as a stand alone water logo. Even more interesting is the ability of the H2show technology, it can be totally interactive and can be programmed so that audiences/consumers can text messages to the machine which would be dropped instantly in water. The technology can easily be integrated into an online solution allowing artwork and messages to be altered and dropped in water from any website around the world.

Is it real long term opportunity, publicity stunts or simply a niche.

Time will tell. But check the samples on their website.

1 comment:

Soukvilay said...

wow. i love waterfalls before...but this is just fun!

 
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