Tuesday, March 3, 2009

When Advertising Awards Go Green

Introducing The Green Pencil.

Crafted from recycled glass by Tittot, Asia's leading contemporary glass art maker, this special award honours excellence in the field of environmental advertising.

Over the past few years, The One Club has made a concerted effort to minimize its carbon footprint. In addition to reducing the number of printed materials, The One Club recycles all digital entries as well as all entry packing materials. In 2009, The One Club will also recycle all paper entries.

As history has proven, the power of advertising can do more than just create awareness for a brand. It can inspire. It can influence. It can even change the fortunes of a brand on a global scale. Just imagine what it could do for our planet.

To that end, The One Club is asking for more than your eco-friendly One Show entries. We're asking all creative and strategic thinkers in our industry to approach environmental organizations who could benefit from the power of advertising. Not only could your efforts benefit the planet, they may well end up landing you the next Green Pencil.

Here are couple of my absolute favorite "Green" spots created by Chris Taciuk of DraftFCB, proudly my friend and graduate of our program here at Seneca College


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