Are You A Pain In The Facebook? Good News "Call Out" Your Friends.

 

 Zig Toronto has created a pretty cool Facebook app client New York Fries called "New York Fries Call Out".

Full disclosure here, it was created by two grads from my Creative Advertsing program copywriter Neil Blewett and art director Spencer Black, but I still find this to be a very cool "engagement" available to you for those friends of yours that simple "over do" it on their Facebook updates. I personal believe I was the reason they created this latest app was my personal "no" shortage of update posts.

Well technically not an "app", the cool part about the "CALL OUT" is it uses the most common Facebook function "tagging".  The agency and client (and now consumers) just uploaded posters that call out annoying Facebook behavior, and then ask people to tag their friends guilty of these types behavior. Facebook with its ever limiting restrictions on apps, this uses one of most common and inherent functions that all users are familiar with.

The legendary Crispin Porter + Bogusky Burger King "Whopper Sacrifice that required you to eliminate friends, this app lets you keep the friends, but let them know that maybe you didn't need to know about their "love of Friday's with a daily countdown" or the way "yoooooou streeeeech ooooout eeeeeeevery woooooord iiiiiin yooooouuuuur uuuuupdaaaate". Shortly after going live with The Burger King "Whopper Sacrifice Facebook disabled WHOPPER® Sacrifice after users love for the Whopper proved to be stronger than 233,906 friendships.

Like me, you likely have friends who have "over zealous" Facebook behavior and it has gotten out of control. You know the kind of update s, the ones that are calling you to comment on every single damn post. You’re not the only one.

 Since the app went live last week over 7,300 folks have tagged and told their Facebook friends you are posting too much and too frequently.

So here's your chance call out your friend’s annoying Facebook behavior! There are currently 14 different "call out" comments you can use. Simply tag your most annoying friends. They'll get the update and you might get your point across.

Big fun! Have fun!



CREDITS:
Chairman and Chief Creative Officer: Aaron Starkman
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Spencer Black
Copywriter: Neil Blewett
Producer: Jennifer Costello

Zig - New York Fries Call Out

LOVE = FOOTBALL ~ PUMA Celebration of True Football. For Africa. For Football.

 

 

 Earlier this spring PUMA Teamsport launched a global celebration of "true football". Starting with "For Africa. For Football" leading up to the World Cup. PUMA is not an official "sponsor" their presences will be seen on the jersey's and boots of many nations.

The Beatles once said "all you need is love", PUMA Teamsport has refined it for their newest campaign "Love = Football", our as it appears in print, video, web and other media platforms "All you need is Football", except there are no words.

As possibly the world’s first wordless tagline, the campaign aims to transcend cultural and language barriers, just like love and football.

It is after all a World Cup year, and we will all show our insane love of the game that possess all and unites all beyond borders. Bringing football back to its roots. Because love is football.

The spot is homage to the "soul" of the game of football. Shot on location in Angola, Ghana and the Ivory Coast with original music "Going On" by Gnarls Barkley, and the spot features PUMA players Samuel Eto'o, Gervinho, Emmanuel Eboue and Mohammed Zidan.

Created by Syrup of New York, the global advertising agency for PUMA Teamsport, is the latest in the LOVE=FOOTBALL campaign which encompasses everything from chalk drawings and stickers to websites, billboards and finally this.One of the interactive pieces includes a partnership with SkySports that offers a "upload" your "LOVE" of football website. The campaign include the redesign of  pumafootball.com a website feature for the African Cup of Nations and a short film entitled “Of The Same Earth” about African unity featuring footballers Samuel Eto’o, Emmanuel Eboué, John Mensah and celebrated contemporary artist Kehinde Wiley.

The campaigns calls upon the legendary Pele a PUMA player for most of his active career, when retired as a player from the New York Cosmos, Pele’s last three words as a professional footballer captured the spirit of his approach to the game. In front of 75,000 fans at New York's Giants Stadium, he said “Love, Love, Love,” and then walked off the pitch to a standing ovation. Pele's example of pure love for football is the inspiration for PUMA's “Love = Football” campaign according to Syrup. It rings true whether you’re a player or a fan, no matter how old or how young. Whether you call it football, soccer, calcio, futebol or fotboll, the “Love = Football” campaign is universal,” explains Jakob Daschek, Chief Creative Officer of Syrup.

Based on the premise that love and football have so much in common they are virtually interchangeable in cultures around the world; the “Love = Football” campaign is already being displayed in outdoor, digital and guerrilla work throughout Europe, Asia and Africa. The work will continue to roll out leading up to the FIFA World Cup in South Africa.

 

“The Love = Football campaign struck a chord for a PUMA," said Antonio Bertone, Chief Marketing Officer for PUMA. "Simple and poignant, the tagline goes to the heart of this world-wide phenomenon that is football. Football is one of the most powerful and universal human pursuits. We feel it and live it as a brand, having played in the global football arena for decades."

"We never set out to make ads about football. There’s something very pure about PUMA’s place in the game and we wanted to celebrate this in a way that elevates the sport to the level of the most raw of human emotions” explains Rob Holzer, CEO of Syrup.

In addition, the campaign is also being applied to each of the PUMA Teamsport campaigns with unique iterations for Rugby, Cricket and Handball and for markets around the world.

PUMA - LOVE = FOOTBALL SPOT

CREDITS:

Advertising Agency: Syrup, an LBi Group Company, USA
Chief Creative Officer: Jakob Daschek
Creative Director: Gui Borchert
Director: Jakob Daschek

PUMA - LOVE = FOOTBALL PRINT

PUMA - LOVE = FOOTBALL CHALK STREET ART

PUMA - LOVE = FOOTBALL WEBSITE

Posted via web from anthony kalamut's posterous

Australia - "Where Men Are Men and Sheep..." Here's How The Socceroos Prepared for The FIFA World Cup.

Okay, bad jokes aside but Australia is the land that claims "Men are Men and Sheep Quiver". So exactly how did the "Socceroos" prepare for the long journey to Africa for the FIFA World Cup™ 2010?

To prepare for the 2010 FIFA World Cup™, the Australian football team was involved in a secret training camp. So secret it was kept from media, fans, friends and even those closest to the Football Federation Australia. The team flew over to South Africa last year to prepare for the extreme conditions they are likely to face.

Optus Telecommunications is an Australian leader in integrated telecommunications, delivering cutting-edge communications, information technology and entertainment services. They are traditionally known for its ads that bring the world of animals and mankind together.

The spot features a young "Soccerroo" fan who discovers the training ground where players are engrossed in an intense practice session with fierce creatures like rhinos, crocodiles and elephants. The voice-over concludes that “With Optus behind football anything’s possible”. Behind-the-scenes footage and downloads are available through the Optus football site and YouTube Channel.



Optus - "Secret Training Camp"



Created by M&C Saatchi Sydney under ECD Ben Welsh. The ad features Australian players Tim Cahill and Lucas Neill.

Budweiser "The Swap"

Official World Cup sponsor Budweiser and agency DDB Chicago takes the great tradition of "jersey" swapping to a new level in this spot.

The "Swap" is a traditional exchange of mutual respect amongst players, The spot takes it to spectators, strangers, neighbors - you get the point. The idea is so simple and why I like the concept.

The love spreads contagiously across the world as people swap pets, wigs and more. In the end make sure what you swap is worthy... the guy at the end accidentally swaps his Budweiser with a pretty lady and fruity drink. Thank goodness the bartender is there to save the day and give him a new one.


BUDWEISER - "The Swap"



CREDITS:
Advertising Agency: DDB, Chicago, USA
Chairman and Chief Creative Officer: Bob Scarpelli
SVP, Group Creative Director: Barry Burdiak
VP, Creative Director: John Hayes
Creative Director: Dan Strasser
Art Director: John Baker
Copywriter: Mihai Botarel
Producer: Richard Chambers

Nike "Write the Future" ~ The Moment Last a Second, The Legend Lasts Forever.

Nike’s ‘Write the Future’ viral ad has attracted over 16+ million views in 2 weeks, establishing a new record for YouTube. Accompanying the viral video are these five absolutely brilliant and equally gorgeous print ads.

Each of the ads highlight key scenes from the the video. The print campaign has immortalized soccer stars like England's Wayne Rooney, Portugal's Christian Ronaldo and France's Franck Ribery in statue form. The slogans are tailored to each player and plays up to their unique abilities on the field. For instance, Rooney’s slogan reads, “Arise Sir Wayne,” as Rooney’s statue is positioned in mid-air ready to head butt the ball in the desired direction.

Most interestingly, there is a significant dose of revisionist history in the print campaign. I don’t quite remember Robinho being in the spot, but that's because Brazilian national team coach Dunga made plenty of headlines when he left world class star Ronaldinho off the roster for the 2010 World Cup in South Africa. Ronaldinho is a big ticket item in terms of the Nike brand world wide and there was little doubt that he would be key to the Brazilians but the coach had a different idea.

The Nike ‘Write the Future’ campaign will definitely has football and World Cup fans hyped. The campaign was created by Wieden+Kennedy of Amsterdam. The overall campaign was 6 months in the making and is perhaps the best commercial for any sports event. Interestingly, Nike released the ad first only on their Facebook page with viewers being able to view the ad after they clicked the ‘Like’ button. A bit strange, forcing one to ‘like’ something.

Nike Carves Its Own World Cup 'Mount Rushmore' for "Write the Future" Campaign

Located on the Cromwell Road in West London, Nike has craved the faces of four of England's famous football faces playing upon the famous Mount Rushmore which features American presidents George Washington, Thomas Jefferson, Theodore Roosevelt and Abraham Lincoln.

The installation is 75 metres long, is 16 metres high and two metres deep making it the biggest "ambient" ad in the UK and is predicted to be seen around six million times in the lead up to the opening game against the USA squad.

The rock sculpture billboard idea began five months ago when the faces of Wayne Rooney, Rio Ferdinand and James Milner, as well as absentee Theo Walcott were electronically scanned to produce a lifelike reproduction of their features with each face then being perfected in intricate detail by a team of dedicated craftsmen and sculptors in a secret location Essex.

And the four giant faces, each weighing 700 pounds, and were transported and installed on the site in West London. The painstaking effort came before Walcott's surprise omission from the England World Cup squad.

The build at the Cromwell Road site took over five days to complete and will be in position until Sunday 20th June.

NIKE - "Write the Future" Cromwell Road Sculptures

Nike Isn't An Official World Cup Sponsor But Spot "Write the Future" Breaks Viral Viewing Record.

 Odd, but true Nike isn't an official World Cup sponsor. Surprised?
Anyone would think that after Nike produced the star studded three-minute "Write the Future" video Nike was a "platinum" sponsor. No, Adidas is the official ball and footwear sponsor.

But Nike is still the big winner at the World Cup. The "Write the Future" campaign broke the record for the biggest audience in the first week of a campaign with 7.8 million views and currently sits at over 18 million views overall. The original record for a first week "views", incidentally, also belong to Nike with the creepy, somber and strange "Earl and Tiger" ad, which debuted earlier this year with 6.3 million views in its first week.

The spot has a cast of international football stars including Didier Drogba, Wayne Rooney, Franck Ribery and Christiano Ronald. (Mr. Rooney is shown a future living in a trailer if he fails to catch Mr. Ribery steaming toward England's goal.) As the chart from Visible Measures shows, the video truly has international appeal.

Interestingly, Pepsi also is not an official World Cup sponsor, but its "Oh Africa" has spent seven weeks on the Viral Chart.

The "Write the Future" spot has now been broken down into various :30 and :60 second spots featuring various stars from the original.

Alejandro Gonzalez Inarritu directed an elite cast of characters from football and entertainment for "Write the Future" and was created by Wieden+Kennedy Amsterdam.

Christiano Ronald - :30 Second Spot

CREDITS:

Agency: Wieden + Kennedy, Amsterdam

Executive Creative Director: Jeff Kling

Creative Director: Mark Bernath and Eric Quennoy

Copywriter: Stuart Harkness and Freddie Powell

Art Director: Stuart Harkness and Freddie Powell

Producer: Elissa Singstock and Olivier Klonhammer

If You Believe In It, They Will Come. FIFA World Cup "Support The Bid" Spot.

Based on a true story.

This spot was produced for the organizing committee to get the South African population behind the bid for the 2010 FIFA World Cup as many around the world began ot think that it was a mistake to have given the World Cup to South Africa. It all began with Wimpie le Roux, FCB's business unit director for FNB, in late 2006, when Bizcommunity.com (South African marketing and advertising site) ran a column from Chris Moerdyk relating the true life story of an incident he witnessed at Cape Town International, which involved a cynical South African being put in his place by an Australian tourist.

"The creative team saw the story on Bizcommunity and at the time they were busy with conceptualising a television campaign to announce FNB's involvement in and support for the 2010 FIFA World Cup," said Le Roux. "They then sought and got permission to 'redo' the story as part the FNB advertising campaign.

The rest is history.

Fifty-Year-Old Discovery of Amazing Vintage Ads in London Subway.

Amazing what can be discovered. I am big fan of Vintage ads and when this post came to my attention thanks to one of my students Cindy Romero I jumped to learn more.

Back in the 1950s, old style lifts were removed in the "Notting Hill" tube station in favor of more modern escalators. When the renovation was completed the workers sealed off the original area as is. We can be thankful for that. This discovery is a million times better then Al Capone's vault in Chicago.

Work at the station has recently uncovered these amazing advertising posters in non-public areas and that date from circa 1956 - 1959. These are in an old lift passageway.

This shows several of the posters - and the original Central London Railway tiled walls from 1900.
They will be leaving these intact and the posters are wholly inaccessible - which is why they've probably survived 50 odd years!

The photos were taken officially - by photographer Mike Yasworth and his site requests to please credit the London Underground in any links.

Recent work at the station revealed these posters in the old lift passageway.

Thanks to for the information posted on www.divinecaroline.com.

Budweiser "The Swap"

Official World Cup sponsor Budweiser and agency DDB Chicago takes the great tradition of "jersey" swapping to a new level in this spot.

The "Swap" is a traditional exchange of mutual respect amongst players, The spot takes it to spectators, strangers, neighbors - you get the point. The idea is so simple and why I like the concept. 

The love spreads contagiously across the world as people swap pets, wigs and more. In the end make sure what you swap is worthy... the guy at the end accidentally swaps his Budweiser with a pretty lady and fruity drink. Thank goodness the bartender is there to save the day and give him a new one.
BUDWEISER - "The Swap"


CREDITS:
Advertising Agency: DDB, Chicago, USA
Chairman and Chief Creative Officer: Bob Scarpelli
SVP, Group Creative Director: Barry Burdiak
VP, Creative Director: John Hayes
Creative Director: Dan Strasser
Art Director: John Baker
Copywriter: Mihai Botarel
Producer: Richard Chambers

What Lengths Will You Go To For a Pepsi. A Movable Drink ~ "Oh Africa" Spot.

Somewhat over produced but truly amazing.

Pepsi produced this spot for the 2010 FIFA World Cup using the song "Oh Africa" by Akon. But the big story is the talent. The spot features some of the greatest football stars from around the world. Matching the Nike "Write The Future" spot, Pepsi employed FIFA's World Player of the Year Lionel Messi, France's Terry Henry, Brazil's Kaka, England's Frank Lampard, Arsenal star Andrei Ashavin, and Chelsea and Ivory Coast scoring machine Didier Drogba.

Pepsi took a pass on the Super Bowl for the first time in 23 years in 2010, and CEO Indra Nooyi has said the company is shifting as much as a third of its marketing budget to social media. But "social" doesn't necessarily mean "cheap." This video effort is "big-budget" with all the visual effects and stars so will online video help Pepsi find a way to own the World Cup without actually being in the World Cup? It has had 750,000+ views on YouTube.


I found one thing so stereotypical of "superstar" ads, was the question asked by Thiery Henry, "You know who we are?" Sheesh... can you get anymore obvious or typical?

The spot was created by BBDO Paris.


Included below is the making of the spot.

PEPSI - "Oh Africa"



PEPSI - Making of the "Oh Africa" Spot

If You Think The Super Bowl is Big... Welcome to The World Cup.

Call it World Cup XVIX if you need to but no question it is the worlds greatest sports spectacle. Yup, I just said that.

Consider that the opening game between South Africa and Mexico was watched by an audience of 650 million viewers and a cumulative audience of all matches for the 2006 World Cup was estimated to be 26.29 billion for all matches played. The 2006 final between Italy and France was watched by an estimated 715.1 million individuals (a ninth of the entire population of the planet). Add to this the 2006 World Cup "grouping" draw, which decides the distribution of teams into groups, was watched by 300 million viewers world wide. The NFL and the Super Bowl hardly compares.

But what about the Olympics? The Winter Games aren't even on the radar and the past Summer Games from Beijing had a world-wide total audience of 4.7 billion viewers for the games, with more than two billion people (almost one-third of the world’s population) that watched the 2008 Beijing Olympics Opening Ceremony. These are Nielsen estimates that are based on television audience data collected from 38 key markets throughout the world, including host nation China, the U.S., Brazil, South Africa, Italy, and Australia. Impressive.

Is it safe to say that the Super Bowl is the single biggest single day event? NO! The Olympics and the World Cup seem to still hold higher numbers.

We in North America begin to take notice of the Super Bowl weeks in advance of the game wondering what the ads will be like. The host network begins to sell the spots the day after the previous game. Last week FOX announced they are more then 80% sold for next years game at an average cost of USD$3million. The agency and clients are already planning their strategies and public will be waiting for "who will have the best ad".

Over the coming weeks I will be posting World Cup themed or based ads. I can count on my Twitter feed for much of the "greatness" that will appear here. Thanks in advance to Rob Schwartz Chief Creative Officer of TBWA\ChaitDay and Dan Higgins Social Media Guru at Modernista. Both have awesome website/blogs that showcase great creative work. Rob post his views and thoughts on "Metal Potential" while Dan holds fort on "AdScientist".

Since the World Cup opened I have posted on my Twitter and Facebook feeds many creative ads from major global brands like Nike, Budweiser and Adidas. Here are a few that have caught my attention.
Also see my earlier posting of the amazing Nike "Write the Future" spot. The spot takes a Run Lola Run approach to the world cup of soccer. The advertisement features soccer legends Cristiano Ronaldo, Wayne Rooney, Landon Donovan, Ronaldinho, Los Angeles Lakers’ star Kobe Bryant, a pingpong-playing Tennis star Roger Federer, actor Gael Garcia Bernal and even Homer Simpson. Truly an amazing spot, all 3 minutes worth. Also worthy, Check out the Nike Footbal Channel at YouTube.


So sit back enjoy, check back and see as I add more:

NIKE Football: WRITE THE FUTURE - Full Length

NIKE Football: WRITE THE FUTURE - Rooney Groundsman

NIKE Football: WRITE THE FUTURE Rooney Caravan

NIKE Football: WRITE THE FUTURE - Ronaldo Statue

Monday June 14th is Calgary Ready for Sally Hogheads, Mitch Joel and Max Lenderman? The Art of Marketing is Coming!

This is without a question a "Must See".

The Art of Marketing event has a stellar group of speakers on tap. Best selling authors and industry influencers include Chip Heath on Strategy & Communications, Mitch Joel on Digital Marketing & Social Media, Max Lenderman on Branding & Experiential Marketing, Gary Vaynerchuk chats on the principlas of Personal Branding in the New Media Landscape, Chip Heath on Strategy & Communications, Sir Ken Robinson Innovation & Creativity and the brilliant creative thinking, career planning and insight strategist Sally Hogshead on Persuasion & Influence.

The program was developed to answer the questions that is currently being asked by advertisers and marketers, The Art of Marketing provided a clearer understanding of how marketing has changed, what role it now plays in the future.

The Calgary event will take place Monday, June 14th, at the EPCOR CENTRE for the Performing Artsand runs the full day.

Presented by The Art of Productions Inc. which designs and produces a collection of world class live events. Each event educates and entertains audiences from communities of interest by bringing together leading authorities and internationally renowned presenters. “The Art of…” programs are learning experiences where participants gain key concepts that can be applied to their professional and personal lives. Engaging and informative programming guarantees an educational and empowering experience.

The good people at The Art of Marketing wanted to make a special offer to those of you who are connected here in this community, so here's the deal: if you sign up to attend The Art Of Marketing  using this link you will get the special rate of $349 per person. Please use the promo code: RK28.

Tickets are still available, which includes the full day conference and speakers fro $399.00 plus taxes (NOTE: There is also VIP package that will include seating in the first 5 rows, lunch and copies of books from select speakers, this package is $499.00).

The good people at The Art of Marketing wanted to make a special offer to those of you who are connected here in this community, so here's the deal: if you sign up to attend The Art Of Marketing  using this link you will get the special rate of $349 per person. Please use the promo code: RK28. Tickets will likely go quickly, there are  two types of tickets available general admission seating which includes the full day conference and speakers fro $399.00 plus taxes. The promo code will discount both packages.

Follow this link to see the details on speakers.

 

 

 

The Art of Marketing - Calgary Monday, June 14th, 2010
9:00AM – 4:30PM
EPCOR CENTRE for the Performing Arts – Jack Singer Concert Hall
205 8th Avenue S.E.
https://www.theartofmarketing.ca/register

Posted via web from anthony kalamut's posterous

NIKE Write The Future World Cup Campaign

There is so much to write about for this post I am not sure I can get all in.

But here's what got it all started. A brilliant and beautifully produced piece... then the added on spots.
MORE TO COME!

NIKE Football: WRITE THE FUTURE - Full Length

NIKE Football: WRITE THE FUTURE - Rooney Groundsman

NIKE Football: WRITE THE FUTURE Rooney Caravan