Bus Ad Shames You Into Joining a Gym by Showing Everyone Your Weight
This bus ad for Fitness First in Rotterdam, The Netherlands gives you the hard sell via shame.
It uses a scale in the seat to display just how fat you are to everyone around.
I, for one, even with my significantly revised body weight would be pretty pissed off if I didn't know about this thing and sat down to wait for the bus, only to notice people laughing at my weight.
But hey, if it's getting people to work out at Fitness First, it's effective. What can do you think?