A View From An AdGuy: Hey… My Coat Weighs 3 lbs.

About A View From An Adguy

I wasn't sure I would ever get into this blogging thing... ever. But the time has come and here is the home of my thoughts, advice, references, tales, passion and feelings on advertising and the life involved within.

When I decided this was to be a "new" method or additional "voice" to my teaching, motivating and inspiring for my students and friends, my first thoughts turned immediately to time.

TIME! Something we all value and never seem to have enough of. That will be my guide. TIME. I will use mine wisely and respect yours, making the post relevant and timely.

So welcome. Spend some of your valuable time here hopefully to learn, share, be inspired, and maybe even entertained.

Sunday, March 22, 2009

Hey… My Coat Weighs 3 lbs.

Bus Ad Shames You Into Joining a Gym by Showing Everyone Your Weight

This bus ad for Fitness First in Rotterdam, The Netherlands gives you the hard sell via shame.

It uses a scale in the seat to display just how fat you are to everyone around.

I, for one, even with my significantly revised body weight would be pretty pissed off if I didn't know about this thing and sat down to wait for the bus, only to notice people laughing at my weight.

But hey, if it's getting people to work out at Fitness First, it's effective. What can do you think?

A View From An AdGuy